Hawaii Hospitality - July/August 2013 - (Page 6)

BY LEE SCHALLER Fresh Take or Classic Comeback? What are the current beverage trends across the nation and in Hawaii? Are they similar, or is Hawaii as unique in this area as it is in many others? Have health-conscious concerns sneaked their way into what we sip? Is the stress of everyday life causing us to long for the nostalgia of comfort cocktails? Is everything old new again or is there a fresh, light look and taste to what we drink? Let’s find out. A Clean Break? The most often repeated theme we saw and heard throughout our research for this report centered around such statements as, “Less is more,” “Cleaner, clarified flavors,” “Cleaner, fresher, better,” and, well, you get the picture. “During the past several years,” mixologists and food and beverage directors are saying, “cocktails have moved away from thinly-disguised ways to sell alcohol to more refined, quality, clean and fresh creations.” “We’re getting away from putting too many things in the drinks,” is another strong feeling among drink developers. The result? With an eye to new culinary disciplines, there is a more thoughtful approach to the development of adult beverages, again based heavily on lighter, and yes, healthier ingredients. “We want to Rumfire’s Hawaiian Fire Mary 6 Hawaii Hospitality ■ July/August 2013

Table of Contents for the Digital Edition of Hawaii Hospitality - July/August 2013

New Restaurants
Beverage Trends
Guest Services
Beyond Waikiki
Talk Story with George Szigeti
Association News
News Briefs
Clean Talk with Rose

Hawaii Hospitality - July/August 2013

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