Hawaii Hospitality - September/October 2013 - (Page 14)
in the Hospitality Industry
PRISCILLA PÉREZ BILLIG
eople connecting with others and sharing the stories
and sharing the stories
d h i
of Hawaii—that’s hospitality. This simple concept of
sharing is also at the heart of the social media.
Over the recent years, conversation has moved beyond
the question of whether a hotel, restaurant or special event
should invest in social media, choosing from platforms such
as Facebook, Twitter, Instagram, Google, Pinterest, YouTube,
LinkedIn, RSS, Blogs and Email. Instead, the question has
evolved into, How can we do this better?
While only about eight years old, social media’s evolution
comes from the fundamental human need to communicate.
We can now create, share and use information in digital
form, in real time, and with a global reach. The global reach
is especially important to Hawaii’s hospitality industry,
as the Islands are a remote destination vying for local and
international tourism dollars … and screen time.
“Social media has become the key driver of decision
making,” says Toby Tamaye, owner of AT Marketing and
whose recent Spam Jam went viral as the first Hawaii event
to trend worldwide on Twitter. “While the execution of a
transaction happens on websites, the sales part is relying on
social media,” he says.
(Left) Outrigger Waikiki staff take a dry dip in the newly completed pool
and (right) Facebook social media interaction during the pool's renovation.
More than business website, it is now social media
More than a busine web
potential clients with the most current
platforms that provide poten
and relevant information eve before they board a plane to
Hawaii. According to Gwen Woltz, co-founder of Wahine
Media and president of the Social Media Hawaii Club,
social media is the epitome of word-of-mouth marketing.
So a business has the opportunity to join such referral
conversations and have an advantage above competitors.
“Reputation management is extremely valuable, in my
opinion,” Woltz says. “It contributes to the bottom line. Repeat
customers and referrals drive business, so why not go where
that is happening?”
As one of the world’s top visitor destinations, Hawaii’s
economy depends on its more than $11-billion-a-year tourism
industry. And, the latest travel indicators inform us that
the Asian market is exploding again, spurring a new trend
by the hospitality industry to reach out to highly receptive
foreign clientele—not only in Chinese, Korean and Japanese
languages—but also with a sensitivity to those cultures.
The best advertisement for a hotel or
restaurant is the experience shared
with their friends. ~ Toby Tamaye of AT Marketing
Table of Contents for the Digital Edition of Hawaii Hospitality - September/October 2013
Garden Isle's Ohana
Visitor Sector Renovations
Featured Department: Housekeeping
HLHF Expo Recap
Clean Talk with Rose
Talk Story with George Szigeti
Association News/News Brief
Hawaii Hospitality - September/October 2013