London Inc. November 2020 - 12

Upfront Fitness & Recreation

CALL AND
RESPONSE

Stepping purposefully
through the pandemic,
a dance studio looks to a
post-coronavirus future
SINCE FIRST OPENING in 1993,
Dance London has promoted a noncompetitive philosophy that centres
on dancing for the love of art.
It was an environment Ashley Aarts
was committed to maintaining when
she purchased the dance studio from
its founder, Ruth Anne Rogerson, in
2009.
Aarts credits the approach with the
making of a dance studio " family " -
a supportive network of clients and
relations that have stood by her and
the studio despite the challenges associated with operating in the current
Covid-restrictive environment.
" I was a highly competitive dancer
growing up, " says Aarts, and that was
certainly the norm for dancers in the
studio she operated in Listowel before
moving to London. " When I started
teaching with Ruth Anne, it was
like nothing I had ever experienced
before. I loved the atmosphere. No
competitions, no exams; everyone was
there for the love of dance. "
Since taking over Dance London
(w w w.da ncelondonst udio.com),
Aarts had steadily grown the studio
to a roster of about 450 dancers. And
early this year, having outgrown space
on Langarth Street, she committed
to move Dance London to the new
ActivityPlex at Commissioners Road
and Highbury Avenue.
Gearing up in a former Rona unit,
ActivityPlex (www.activityplex.com)
is a multi-faceted facility that offers a
range of kids' programs and classes,
such as dance, music, gymnastics,
coding, martial arts and swimming,
under one large roof. The business

12 | londonincmagazine.ca | NOV 2020

" MOST DANCE STUDIOS
ARE DOWN 50 PER CENT.
WE'VE DROPPED FROM
450 TO 300 DANCERS.
IT'S GOING TO BE TIGHT
THIS YEAR AND WE WILL
NEED TO REBUILD, BUT
WE'LL BE OKAY "
-Ashley Aarts


http://www.dancelondonstudio.com http://www.activityplex.com http://www.londonincmagazine.ca

London Inc. November 2020

Table of Contents for the Digital Edition of London Inc. November 2020

TOC
London Inc. November 2020 - 1
London Inc. November 2020 - 2
London Inc. November 2020 - 3
London Inc. November 2020 - 4
London Inc. November 2020 - 5
London Inc. November 2020 - 6
London Inc. November 2020 - 7
London Inc. November 2020 - TOC
London Inc. November 2020 - 9
London Inc. November 2020 - 10
London Inc. November 2020 - 11
London Inc. November 2020 - 12
London Inc. November 2020 - 13
London Inc. November 2020 - 14
London Inc. November 2020 - 15
London Inc. November 2020 - 16
London Inc. November 2020 - 17
London Inc. November 2020 - 18
London Inc. November 2020 - 19
London Inc. November 2020 - 20
London Inc. November 2020 - 21
London Inc. November 2020 - 22
London Inc. November 2020 - 23
London Inc. November 2020 - 24
London Inc. November 2020 - 25
London Inc. November 2020 - 26
London Inc. November 2020 - 27
London Inc. November 2020 - 28
London Inc. November 2020 - 29
London Inc. November 2020 - 30
London Inc. November 2020 - 31
London Inc. November 2020 - 32
London Inc. November 2020 - 33
London Inc. November 2020 - 34
London Inc. November 2020 - 35
London Inc. November 2020 - 36
London Inc. November 2020 - 37
London Inc. November 2020 - 38
London Inc. November 2020 - 39
London Inc. November 2020 - 40
London Inc. November 2020 - 41
London Inc. November 2020 - 42
London Inc. November 2020 - 43
London Inc. November 2020 - 44
London Inc. November 2020 - 45
London Inc. November 2020 - 46
London Inc. November 2020 - 47
London Inc. November 2020 - 48
https://www.nxtbook.com/treetown/Linc/November2020
https://www.nxtbookmedia.com