London Inc. November 2020 - 28

Enterprise

PARADIGM SHIFT

How do two successful Waterloo tech
professionals transition to the next stage? used to be made and packaged and shipped off to
breakfast tables across the country, has taken on
Why you come to London and open a new and exciting life in recent years as mixeduse destination - home to a wide-ranging entera distillery, of course by KIERAN DELAMONT tainment
complex, premier office space, food
GENERATIONS OF LONDONERS grew up knowing the unmistakable smell of the Kellogg's plant - a
grainy, sweet and malty odour that wafted out of the
cereal manufacturer and drifted across much of the
downtown's east end. With the closure of the plant in
2014, it seemed that the smell was a thing of the past.
But 100 Kellogg Lane, where boxes of iconic cereal
28 | londonincmagazine.ca | NOVEMBER 2020

providers and future plans for a boutique hotel.
And, with a brewery (Powerhouse Brewing
Company) and now the Paradigm Spirits Co.
(www.paradigmspirits.com) distillery on-site,
something else has returned: that same smell,
no longer an artifact of mass cereal production
but of the quiet brewing revival taking place
there.


http://www.paradigmspirits.com http://www.londonincmagazine.ca

London Inc. November 2020

Table of Contents for the Digital Edition of London Inc. November 2020

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