London Inc. November 2020 - 33

HOW MANY PEOPLE does it take to reinvent the way
healthcare organizations hire workers?
If those people are high-energy experts in their various fields, mostly working from home during a pandemic
and looking for a creative outlet, then the answer is: 10.
Those 10, led by CEO Joseph Jongsma, have created
Caring Support (www.caringsupport.com), a focused
platform that matches healthcare workers and volunteers with retirement homes, nursing homes, hospices,
at-home health providers and hospitals. Think of a jobs
board like Indeed, coupled with the matching power of
something like Uber, designed for and pitched to the
healthcare market. Acknowledging the obvious differ-

ences, it's like what local tech success Voices.com did
with the voice-over market.
But wait, isn't one of the problems in nursing and
retirement homes the part-time nature of the jobs,
forcing workers to take part-time positions at multiple
locations? And wouldn't a platform that turned healthcare into a gig, like delivering food, perpetuate that
problem?
Jongsma and his partners say no, the opposite in fact.
They believe Caring Support will help connect employers
with motivated workers, ensuring a better fit than current hiring practices in many places. Not only that, since
it will be easier for a given nursing home or clinic to find

Visit for a test drive.
The area's largest
office furniture showroom
Lovers atWork Office Furniture * 200 Adelaide St. S., London * 519.681.2254 * www.atwork.ca
NOVEMBER 2020 | londonincmagazine.ca | 33


http://www.Voices.com http://www.caringsupport.com https://www.atwork.ca/ http://www.atwork.ca http://www.londonincmagazine.ca

London Inc. November 2020

Table of Contents for the Digital Edition of London Inc. November 2020

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