These same ofï¬cials and community leaders who become positively disposed toward an organization due to philanthropic efforts can assist with getting their constituents on board as well, lending their verbal and moral support to company initiatives as appropriate. BUILDING AN IMPROVED CUSTOMER BASE By improving the economic, social or educational conditions in areas that could use help now, a company with a long-term strategic outlook can build a customer base where none currently exists. This is does business - the company can actually improve the quality of life of those who make up the bulk of their consumer base and their workforce, both current and future. CORPORATE PHILANTHROPY PROGRAMS CAN CREATE A POWERFUL COMPETITIVE ADVANTAGE IF THEY ARE PLANNED STRATEGICALLY IMPROVING RELATIONSHIPS WITH COMMUNITY LEADERS Donating to worthy causes in strategic geographic areas can help organizations build valuable relationships with government ofï¬cials and community leaders that can prove very helpful when regulatory issues arise or complicated legislative landscapes need to be negotiated. 760 Hyde Park Road, London www.gordonsgold.ca 519-473-3988 CELEBRATING THE SPECIAL OCCASIONS IN YOUR LIFE NOVEMBER 2020 | londonincmagazine.ca | 41http://www.gordonsgold.ca/ http://www.gordonsgold.ca http://www.londonincmagazine.ca