London Inc. April 2022 - 13

head down. On Tuesdays, they'll mark
the produce down even more, to keep
it rotating and offer steeper discounts.
They'll sell whole bags of produce for
ten bucks, flat fee. And, " If you literally
don't have five or ten dollars - just take
the bag! " says Greiff.
" We both come from low-income
backgrounds, " Greiff continues, " I was
raised by a single mom of four kids. We
grew up shopping used cars, getting
the really bad food. I think because we
come from there, it helps us understand
when someone comes in and they don't
have money. "
A year into the business, the two
aren't looking to expand the concept,
open new locations or franchise off into
an ugly produce empire. They're hoping
to earn a little profit so that they can buy
new freezers, new equipment and hire
additional staff. But they'd also like to
serve as an example for other communities
struggling with food security, to
show that a community grocer selling
ugly produce at lower costs is a viable -
and meaningful - business model.
In this business, both Greiff and
Lindsay say they've found something
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May 31 to June 4
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that works for them, a job that may not
be all that glamorous, but which has
them working with, and in, their
community every day. " I just wanted to
be my own boss, " Lindsay says. " I just
want to do what I love. At the end of the
day, I have never been so satisfied with
my work. "
KIERAN DELAMONT
BARBRA STREISAND
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PortStanley
FestivalTheatre
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Gabs Sings Babs
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APRIL 2022 | londonincmagazine.ca | 13

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London Inc. April 2022

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