London Inc. April 2022 - 15

first big event during the 25th
anniversary year.
Another new development
is the natural extension of
Lee's obsession with providing
unique solutions for
his customers. He wears a
pair of bespoke specs himself,
with a bolstered nose pad and
clips on the arms to keep things
in place. He's always fiddled with
designs to make them fit perfectly.
Later this year, he will install the
equipment needed to produce custom
frames, from scratch, in the store. Think of
it as a kind of open kitchen, where customers can
watch him design and craft unique frames. The station will
be just inside the door, not hidden away in back. You'll be able
to watch your glasses being made, which is a lot more fun
than waiting for them to arrive from a distant lab across the
country, as most of us do.
His training on the equipment happens in Paris this
summer. He'd love to take the whole family (in addition to
Joseph, there is son, Joel, 24,
and daughter, Charlen, 22)
for a couple of weeks.
His excitement to start
making his own frames
pales next to the joy he feels
describing the 25-anniversary
giveaway he is planning.
" We're going to give away
25 pairs of glasses or sunglasses
to our loyal customers.
Those are the people who made
this business a success, our regulars
who trusted us over the years and kept
coming back. "
The giveaway will cap a year of celebration and
transition. Lee, 58, has no plans to retire. He loves his job far
too much to walk away. He has plenty of time to play hockey
with his friends and takes pride in being the official optician
for the London Knights.
" Service is important, but that alone doesn't keep
customers. You have to build a relationship, and we've been
doing that for 25 years. "
CHRISTOPHER CLARK
APRIL 2022 | londonincmagazine.ca | 15
https://www.bluestoneproperties.com/careers http://www.londonincmagazine.ca
London Inc. April 2022

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