London Inc. Fall 2021 - 12

Upfront Professional Services
BEHIND THE NUMBERS
Growing a bookkeeping and tax services firm seven-women strong, Sarah Queale
keeps her focus on authentic business relationships
SARAH QUEALE DIDN'T set out to build a bookkeeping
service staffed solely by women. That, she says, happened
organically.
" It is something we're becoming known for. We've
had male co-op students work with us, and we may have
men join the team in the future. We simply hire the best
candidate, and it's been a pleasant surprise that, so far, that
has turned out to be women. "
It's a happenstance, says Queale, that has also turned out
to appeal to some female-led businesses.
" It has resulted in some unique partnerships with
entrepreneurs who sometimes feel more comfortable when
we are helping them to understand the financial side of
their business. "
Queale established Synergy Tax & Business Solutions
(www.synergytbs.com) as a solo bookkeeper in 2008, and
now employs seven people. The company has expanded its
Synergy Tax & Business Solutions founder, Sarah Queale
reach to serve clients in both Toronto and Edmonton, using
shared office services in those cities that offer meeting
rooms to meet with clients as needed, and where clients
can drop off paperwork to be securely delivered to London
where all the bookkeeping work continues to take place.
" We work with a lot of small companies and startups, up
to 20 or 25 employees, " says Queale.
" Starting a new business can be daunting, and companies
are looking for someone they feel comfortable with and that
they trust. Our biggest source of business is referrals from
current clients - it's great to know that they are happy
with us. We also have strong relationships with several
accounting firms. They don't dabble in bookkeeping and
we don't dabble in accounting; we're complementary
businesses. "
Synergy offers a full range of bookkeeping and tax
services, enabling clients to choose those that they want
12 | londonincmagazine.ca | FALL 2021
http://www.synergytbs.com http://www.londonincmagazine.ca
London Inc. Fall 2021

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