London Inc. Fall 2021 - 15

comprehensive tool to help someone running a dental practice.
" These processes within dental practices are quite specific, "
says Zubyak. " Other platforms are trying to appeal to a broad
market. We just disregard anything else that's happening in
the world; we're just focusing on how things work in Canadian
dental practice. "
In its early conception stages, Zubyak says Carelytics was
only meant to be about employee engagement.
" We wanted to understand why there was a huge problem
of turnover in dental practice. We wanted to understand why
the hell that was happening, " he says. " We realized there was a
huge disconnect between the understanding of how things are
from the employee perspective and the owners' perspective.
" We realized [dentists] had problems that were easy to fix,
but they were just focused on revenue as a primary success
measurement, " he continues.
It's the kind of project that neither Zubyak nor Balanets
would've been likely to pull off on their own.
" About four years ago, we were going through the permanent
residency system, " says Zubyak, who is Ukrainian. Balanets
was working as a dental assistant while trying to get into
dental school at the time - and was starting to see how the
industry operated.
" Me being a developer, we started analyzing things together
to see if there was any way to improve dental service software, "
Zubyak says. " It's her experience and her knowledge that was
behind the analytical piece. Me being a developer, I don't know
what [dentists] are interested in - but she has the knowledge
to understand what that data means. "
The tool gives dental practice operators a lot of information
about their business. It can track employee engagement, a
central part of the platform that Carelytics calls the " happiness
climate, " as well as provide analytics to improve business
performance and offer anonymous employee feedback.
The company was officially incorporated last August, and
according to Zubyak, they have secured deals with " a couple
dozen " practices, and they charge based on a subscription
model.
" After Covid shutdowns, [dentists] were focused more
on their recovery, rather than optimization of their daily
operations, " Zubyak says. He says a concentrated marketing
effort is in the offing as the pandemic winds down, and when
they can begin to show off the platform at dental conferences
and tradeshows.
" When it comes to dental practices, they should be focusing
on treating patients and not managing software platforms, "
Zubyak says. " We just provide them a stable solution, a daily
hub. "
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