London Inc. Fall 2021 - 33

explore locally, " Off says. " People were doing that before [the
pandemic] and people will continue to do that even if they
have the opportunity to travel internationally. "
Since launching with itineraries focusing on Southwestern
Ontario, Guess Where Trips now offers a variety of curated
packages in eight geographic areas across the country, including
Halifax, Ottawa, Winnipeg, Calgary and Vancouver.
When purchasing an excursion, visitors to the Guess
Where Trips website can select a daytrip based on interests
or travel preferences. Or they can opt to take a quiz asking
questions about preferred trip duration, style and accompaniment
(kids or no kids, for instance), which will in turn return
suggested trips for the region, including road trips themed
by season or occasion (think food-centric
or Halloween).
Much of Off's marketing so far has relied on word-of-mouth;
she says that Instagram lifestyle and travel influencers have
proven to be the most effective marketing approach for a team
that remains small - just Off and three employees.
Ask Off where she thinks this business model can take her,
and like a lot of travellers are apt to do, she lets herself dream
a little bit.
" I would love to be - honestly? - all over the world, " Off says.
" I want to be like the red tour bus, the hop-on-hop-off buses
that you see in every major city. I know that's thinking big, but
I do think with the demand here that we can. "
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FALL 2021 | londonincmagazine.ca | 33

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London Inc. Fall 2021

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