London Inc. Fall 2022 - 17

And there are often some very unrealistic targets. "
Pointing to statistics that show a 34 per cent annual
turnover in the sales profession, Liska says that, in the
absence of tools and education, the only answer in many
instances is to work longer hours. " Right now, salespeople pay
for their successes with their mental wellness. "
SellWell is built around four primary pillars. The first is
to bring sales knowledge from around the world into one
easy-to-access place, and to organize it into curriculums and
training modules. The second is to create scalable, turnkey
processes that work to enable sustained growth; and the third
is to provide tools, templates and resources to support that
growth.
The fourth pillar, explains Liska, is the technology piece.
" It's the tools that takes sales from being just possible to
[being] easy. "
Liska refers to this concept as 'open-source sales' - the aim
being that just as open-source software makes accessible the
work of smart coders, open-source sales make accessible the
knowledge of the broader sales community.
" I strongly, strongly believe that the age of the sales expert
is dead, " he says. " It's always the same information being
rehashed, updated and repackaged - and then slapping a
bigger price tag on it. "
It's a bit of a rough analogy, but just as Wikipedia aims
to democratize access to information, SellWell hopes to
democratize access to sales education.
As Liska and his partners (a team that includes Mobials
co-founder Marty Meadows) grow the business, they will
expand their audience. Right now, they are operating in a
beta period with a handful of clients. That will be followed
by opening the platform to corporate clients in early 2023,
and then making the broader monthly-fee membership
component available to salespeople globally following that.
" The beautiful part about this is it is not industry specific, "
Liska says. " A manager of retail sales can look at the same
information as a manager of software sales and understand
that these are the same fundamentals. "
It's often been said that salespeople are born, not made. But
if ever there were an assumption that Liska and SellWell are
keen to see torn down, it's this. Liska says million of people
try their hand at sales and then quit in any given year. But how
many would stay with it if given the support and training that
they needed?
" We believe that anyone can sell, and that it is simply a matter
of having good teaching and resources to make that knowledge
accessible, " he says. " Ultimately, I started SellWell
because sales only sucks when you suck at it. "
KIERAN DELAMONT
FALL 2022 | londonincmagazine.ca | 17
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London Inc. Fall 2022

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