London Inc. Fall 2022 - 21

coming in Old East Village - there's
four [proposed] towers going in
across the street - you're looking
at a lot of new homes going in. "
Just as in 2019, it's a wager that
OEV's best days are still ahead of
The partners are putting in some
it from a commercial standpoint.
" It's a pretty big bet on the future, "
says Rob Campbell, owner of the
building and a partner in the bar. He
has a personal connection to the space,
too - it used to be a Caribbean grocer when
he was a kid, and his Jamaican parents would
often take him there.
" I know it's one of those long-term growth opportunities, "
Campbell continues. " There's good things that are happening
for the future, but even right now there's a lot of young
families moving into the neighbourhood. "
The partners also see it as a good location for expansion.
" That part [of the city] has been part of the libations district
growth, " says Parlow. " There's four breweries, there's
a distillery down the road - two distilleries, actually - so
The MockingBird Cocktail Bar is smack in the middle of
all that. "
updates before the lounge is ready
to open, and while they're still
working out the details, they are
also looking into expanding their
food options next year.
Parlow says they're also planning
to hold regular theme nights,
and though the bar has always
played to an older crowd, they want
grow their base of younger customers,
too. " As the younger generation starts to
get wind that there's a place making genuine
from-scratch cocktails, we will start to see [crowds
skew] a little younger, " Parlow says.
If all this sounds like a lot of change, Parlow has also
been certain to reassure his existing client base that really,
it isn't. They're just growing and expanding, not trying to
reinvent themselves. Bars and restaurants live and die on
the atmosphere they nurture, not novelties like passwords
and hidden doors.
" We don't want to change anything, " Parlow says.
" Everyone comments on the vibe - and that's what we
thrive off of. "
KIERAN DELAMONT
LTD.
For the month of October, a portion of all service sales is donated to
Visit us FRIDAY, OCTOBER 28 and all service sale
proceeds will be donated to Wellspring!
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FALL 2022 | londonincmagazine.ca | 21

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London Inc. Fall 2022

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