London Inc. February 2022 - 40

Justin Konikow
Co-owner, Prime Real Estate Brokerage & Prime Media Productions | 39
As co-owner of Prime Real Estate Brokerage & Prime Media Productions, Justin Konikow has fused the
worlds of real estate and social media to bring a new and dynamic approach to housing and community.
Bringing the work of videographers, graphic designers and marketers into the traditional domain of real
estate sales, his brokerage has grown to a team of 20 employees supported by a three-person media
team, and partnership extend to the likes of Scott Mcgilliviray from the HGTV show Income Property and
Ryan Serhant from the Bravo show Million Dollar Listing New York.
What would you call your biggest business achievement,
and why? My partnerships with Scott McGillivray and
Ryan Serhant. From little old London all the way to being
named a global ambassador among 10,000 members was a
fun one. Having high-level mentors and friends like them has
completely changed our idea of what's possible.
How have the last two years changed you, and
the way you approach your work? It caused 10
years of growth in two by forcing us to refine
our processes. No one knew what was to
come. We were heavily into the digital world
pre-Covid. but now we've tripled down and it
has changed everything. We now are growing
a global virtual platform - I love that we can
gy
r work? It caused 10
cing us to refine
what was to
he digital world
pled down and it
now are growing
love that we can
do that from Southwestern Ontario.
Ontario.
e your younger
you work hard
e depth of
hrough
ng on
y
What advice would you give your younger
self? You can make money if you work hard,
but true wealth comes from the depth of
relationships you can make through
the work that you do. Focusing on
people over profits wins every
time.
What do you like to do outside
of work? Photography
- I absolutely love capturing
the people and places we visit.
There's something amazing
about capturing a moment
g
t.
in time that will never be
repeated and sharing it with
the people you were with.
One of the best gifts you can
give someone is the gift of a
moment in time.
You're marooned on a desert island - what's
the one thing you're bringing with you? My
ou re
Bi
e.
ld
aroone on a des
g you're br ng
Bible. The more I read it the more I get out of it, so
it would be like having a library of books in one. It
alalso contains some of the best lessons for dealing
with life, which could come in handy on a desert
it
so con
it
island.
lan
e
ke hav g a l br
some of t e b
e, w ich could come i
True wealth comes from the depth of
relationships you can make through the
work that you do. Focusing on people over
profits wins every time
40|londonincmagazine.ca|FEBRUARY 2022
20 UNDER 40 * CL ASS OF 2021

London Inc. February 2022

Table of Contents for the Digital Edition of London Inc. February 2022