London Inc. June 2022 - 13

really feel that our product aligns
with what those smaller brands are
trying to push for themselves, " he
says.
Ease of use is key. The tool
within the industry to use their AI
tech. They are just now rolling
out a version of the tool that does
integrate with e-commerce platis
more or less a plug-and-play
product, and retailers don't need
to integrate it within their POS
or ecommerce systems, and thus
it doesn't need ongoing IT maintenance.
They're also given some
degree of customizability, with the
option to highlight specific products -
products on special, local selections and so on.
Based on what they've heard back, clients are
finding it to be a very useful tool. " We've had some retailers
tell us that we've improved their GMV by 20 per cent after
deploying Heed's plugin, " Rennie-Fliss says.
Merker says that he'd like to see Heed grow in a few ways.
One way is adding " as many different end users, dispensaries
and retailers as we possibly can, " he says. Another is to
keep developing their algorithm to improve its functionality.
And, says Merker, the company - still very young, having
just launched last summer - wants to forge tighter links
forms, for users who want that.
" At the end of the day, our tool
isn't just necessarily - or doesn't
have to be relegated to be - just
an e-com widget, " says Merker.
" There are other applications that
we can utilize this thing with, and
we're exploring a bunch of those. Some
of these efforts will come to fruition, hopefully
in the not-too-distant future. "
One thing they aren't doing is planning on
using the technology to automate away a budtender's job.
" We're not going to touch into any in-store tech just yet, "
Rennie-Fliss says.
" We've got some future iterations of the product that are
going to augment the existing budtenders out there in the
world today, enabling them to participate along with the
widget, " adds Merker. " The budtenders are doing such an
amazing job. We certainly don't want to cut that grass. We're
pretty happy with where we're at. "
KIERAN DELAMONT
Your
workday
redesigned
Tailored layouts to upgrade
your office experience.
From simple to complex,
standard to custom.
Let us help plan your workspace needs
Space Planning * Full Installation Services * www.atwork.ca
Lovers atWork Office Furniture * 200 Adelaide St. S., London * 519.681.2254 * Open Mon- Fri
JUNE 2022 | londonincmagazine.ca | 13

https://atwork.ca/locations/lovers-atwork-office-furniture-london-ontario/ http://www.atwork.ca http://www.londonincmagazine.ca

London Inc. June 2022

Table of Contents for the Digital Edition of London Inc. June 2022