London Inc. March/April 2023 - 14

Upfront Startup
SOLE
PROPRIETORS
Bringing a scientific
approach to human
mechanics, a custom
orthotic business delivers
a truly bespoke solution
SOME BUSINESSES THRIVE on the
execution of a great new idea. Some
succeed because they have the right
idea, put in the right hands at the right
time. Some look back and see their
success as a function of luck, some see
the fruits of hard work, while others
see the hand of fate.
Where in this spectrum does Step
Sciences (www.stepsciences.com)
and its two co-founders, Matt Bellia
and Alex Kopacz, fall?
The pair first met in high school
as lab partners and kept in touch
throughout their 20s, staying friends.
Both had their own careers before Step
Sciences - Bellia has a background
in finance, while Kopacz has a background
in mechanical engineering
and athletics (he's best known around
London as a 2018 Olympic gold medalist
in two-man bobsleigh).
" At my wedding, Alex and I had a
good chat, " recalls Bellia. " We realized
that we wanted to do something
together. We talked and said, 'Let's
just do something.' Whatever we end
up doing, we knew we would work well
together. "
The business, after a couple
iterations and scrapped ideas, was
Step Sciences: a custom orthotics
company based upon a European technology
called sensorimotor orthotics
that Kopacz used in his Olympic training.
A coach, he explains, had put him
onto the tech, which works by stimulating
specific nerves and muscles
in your foot to produce performance,
stability and strength benefits.
Step Sciences co-founders
Matt Bellia and Alex Kopacz
" THE PROOF IS IN THE PUDDING. THESE
WERE USED IN MY CAREER AND HELPED
MAKE ME A GOLD MEDALIST " -Alex Kopacz
" The core idea of the insoles is to
get increased muscle activity out of
the feet. We can get our feet to tell our
bodies that we need to use more effort
through our foot, to make sure we have
14 | londonincmagazine.ca | MARCH / APRIL 2023
a healthier knee, healthier hips and a
healthier spine, " Kopacz explains.
" The proof is in the pudding. These
were used in my career and helped
make me a gold medalist. "
http://www.stepsciences.com http://www.londonincmagazine.ca
London Inc. March/April 2023

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