London Inc. March/April 2023 - 17

aware of the toxic and synthetic
ingredients used in some cosmetic and
skincare products. When Ariel was 14
and Leeona was 10, they talked about
starting a business together so they
could develop and sell natural products
they would want to use themselves.
When they were ready to launch,
says Leeona, " Mom helped us source
high-quality raw ingredients,
like
Bulgarian rose oil that we buy directly
from Bulgaria. She has a lot of great
connections. "
It is important to the Emeralds that
all ingredients are pure, natural and
ethically produced. " We refer to our
products artisan crafted food for your
skin, " continues Leeona. " We don't
recommend people eat them, but it
would be safe to do that. "
Ariel, who does the bulk of the
product development, research and
testing, has responded to customer
requests for family well-being options
by creating natural deodorants, baby
balms, anti-aging serums and facial
creams and beard oils specifically for
men. She is now working on a pet care
collection.
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When they are not in the workshop
or the store, the sisters enjoy music and
as members of the band Mirage, performing
a mix of grunge, punk and alt
rock. " Our whole family loves music, "
says Ariel. " We play on the weekends
sometimes and are working on our
debut album. " KYM WOLFE
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MARCH / APRIL 2023 | londonincmagazine.ca | 17

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London Inc. March/April 2023

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