London Inc. March/April 2023 - 30

Cover
As Ivey Business School
celebrates its centennial, it looks
toward the big ideas that will
shape the next 100 years
by CHRISTOPHER CLARK
WHEN THE TIME came to rebrand the Wortley
Village café they had purchased, Mano Majumdar
and Richie Bloomfield seriously considered the
name 'Thesis'. As funky coffee shop names go, it's
pretty good, but they liked it for a different reason.
Having both earned MBAs at Ivey Business
School, they sometimes lamented the fact that so
many grads went into banking and financial sectors.
" We thought a Main Street business could
benefit from what we had learned, " Bloomfield
recalls. " We talked about buying a business. It
would kind of be our real-world dissertation. "
They struck a deal to buy the café from Fire
Roasted Coffee Co., which was leaving the restaurant
sector and focusing on its roasting business.
When the two friends took possession in
November 2019, 'Sidetrack, A Wortley Café' edged
out 'Thesis'. But the concept of implementing the
lessons they'd learned (and later taught in the
school's Business Foundations group) continued
to intrigue them.
30|londonincmagazine.ca|MARCH / APRIL 2023
Ivey Business School
dean, Sharon Hodgson

London Inc. March/April 2023

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