London Inc. May/June 2021 - 21

" WE'RE NOT ACTORS
RECORDING SESSIONS IN
OUTFITTED STUDIOS, WE'RE
REAL PEOPLE PROVIDING
HEARTFELT TRAINING AND
SUPPORT FROM OUR HOMES
TO THEIRS " -Lore Wainwright
providing heartfelt training and support from our homes
to theirs. "
Coming out of the pandemic, the trio believe online ﬁtness
will remain an active niche, due primarily to ease of access
and comfort. But they also think a hybrid approach will
evolve, with individuals embracing a mix of digital classes
and traditional gym memberships.
They also hope one of the good things to come out of the
pandemic - an increased awareness of bettering both physical and mental health through exercise - sticks around, too.
" Our post-pandemic hope is that our society, institutions
and governments will include exercise, yoga and meditation

as key tools to create a healthier community, with less
dependence on medication, " says Wainwright.
With over 100 years of combined ﬁtness and training
experience, the partners - each over the age of 50 - are also
aware of their early success with clients of a " similar vintage " .
" Many of our clients are seeing their best results in years,
because our home-based service provides three big hooks
- a supportive community, value for exceptional experiences and the ﬂexibility of online access, " Wainwright says.
" On our platform, people feel they belong, and when our
members succeed, Fitness For All succeeds. " MAUREEN SPENCER
GOLOVCHENKO

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MAY / JUNE 2021 | londonincmagazine.ca | 21

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London Inc. May/June 2021

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