London Inc. May/June 2021 - 25

new monsters to collect. Next came the
introduction of in-game seasonal events
and a collaboration with country musician Kristian Bush of Sugarland.
The creative expanse of the world
of My Singing Monsters appeared limitless and as the game grew, so did the
community around it, to the tune of over
90 million players worldwide.
From a line of children's books to monster-themed clothing and apparel, My Singing
Monsters was no longer just a game - it had grown
to become a brand unto itself.
Following this initial expansion, the world and characters of My Singing Monsters was soon adapted to a series
of award-nominated toys and stuffed animals developed
through partnerships with companies such as PlayMonster
and Commonwealth Toy.
Most recently, Big Blue Bubble has been working to
bring the brand to a whole new audience. Partnering with
Wind Sun Sky, the Canadian sister company to Skybound
Entertainment, Big Blue Bubble is exploring new forms of
media, including My Singing Monsters Fandemonium, a live

eight-part semi-scripted animated variety show that debuted online this past
March.
In addition to the debut of My Singing
Monsters Fandemonium, a PC version
of the game, and releasing over a dozen
new characters, Big Blue Bubble has
also announced two all-new additions to
the My Singing Monsters franchise.
With both the official tabletop adaptation
in My Singing Monsters: The Board Game,
and an all-new console game, My Singing Monsters
Playground, the company is hoping to expand the world of the
singing monsters once again to lifelong fans of the franchise
and all-new ones.
" Big Blue Bubble and the industry as a whole went through
multiple generations of gaming platforms in what seems like
a short amount of time, " says Slogar. " With so many advancements in technology and the growing talent that is out there,
I'm both curious and excited to see what the future holds. "

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