London Inc. May/June 2021 - 34

Enterprise

Mark Navackas

GROUND DOWN,
PERKED UP
Abandoning a retail focus, Fire Roasted Coffee Co. brews up
a new business model by CHRISTOPHER CLARK

TWO MONTHS BEFORE the pandemic, Mark Navackas
didn't know a flavour profile from a LinkedIn profile.
Eighteen months later, that's just one of a dozen items
he mulls over every day, as he works to transform Fire
Roasted Coffee Co. (www.fireroastedcoffee.com) into a
web-based bean broker.
He and a small team of roasters and digital sales whizzes
have spent their pandemic reworking the beloved local coffee supplier. But even without the pandemic, they would be
doing something similar, though perhaps at a slower pace.
The more pertinent factor that enticed Navackas to
become CFO of the company is something rather personal:
his sister's love life.
34 | londonincmagazine.ca | MAY / JUNE 2021

Michelle Navackas is the partner of Dave Cook, founder
of Fire Roasted nearly 15 years ago. They had been running
the business for several years but moved to Rodney and
were looking to step back from their active role.
" At the beginning of 2020, Michelle and Dave asked me
to consider taking over, " Navackas says. He had experience
in the food industry, having co-owned the popular Byron
restaurant, Waldo's, with chef Mark Kitching. But for the
previous five years, he had worked at Info-Tech Research
Group, specializing in higher education research.
" It's basically an online company. I learned a lot about
sales there. So, I decided I would say yes to Michelle and
Dave. That was in March last year. "


http://www.fireroastedcoffee.com http://www.londonincmagazine.ca

London Inc. May/June 2021

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