London Inc. May-June 2023 - 26

ENTERPR I S E
makes sense: they were always quiet
about their self-promotion - not quite
reluctant to tell their story, but happy
to let their product do the talking.
But as they've grown, they feel they
have a better story to tell now - one of
family values and a family company
that blossomed from café to manufacturer.
" My parents still work here every
day, my brother has now joined in, and
we, along with 25 other amazing individuals,
put smiles in cups every single
day, " Swann says.
Their ambitions are significant: to
go from regional producer to a brand
that's synonymous with a certain
product in a certain area. When you
think of Kawartha Dairy, you think ice
cream in cottage country. When you
think of Shaw's, you think of ice cream
on the drive to or from Port Stanley.
But when you think gelato, maybe you
still think about Italy. Coppa wants to
change that.
" It's ice cream, a different way. A
Coppa di Gelato
founders Jeff and
Viviane Swann
their production capacity to about eight times its current
level. The business has also expanded with a line of dairyfree
sorbet as part of the product mix, with seven flavours.
Another change for the business falls squarely in the
promotional category. They've started talking more about
themselves. You might not have heard of Coppa di Gelato
before, even if you live in London, and Swann says that
foreign product, but we're not foreign.
That market, that ability to be synonymous
with gelato, is possible - because
that's a part of your brain that has not
been filled, " reasons Swann.
" Every town across the country has
an ice cream - but nobody has a gelato,
except London. "
26|londonincmagazine.ca|MAY / JUNE 2023
https://www.gocasual.ca/
London Inc. May-June 2023

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