London Inc. May-June 2023 - 37

Charlie Conron
Founder and President, Life Design Analysis | 38 | HOMETOWN: London, Ontario
In 2014, Charlie Conron founded Life Design Analysis, a cloud-based sales and productivity software
platform for insurance carriers, distributors and advisors. As one of Canada's fastest growing insur-tech
companies, he has grown the business significantly year over year, and thousands of advisors and firms
use the platform to achieve increased productivity, revenue and compliance.
What would you call your biggest achievement in business?
I'm proud to say that the team I've helped build at Life
Design Analysis has achieved an incredible feat. We took a
simple idea from an Excel macro and transformed it into a
thriving company that now serves over 12,000 advisors,
banks and insurance companies. We collaborated to
turn our vision into a reality, and along the way we
overcame countless obstacles, from developing
the product to marketing and expanding our
customer base. But through it all, we remained
committed to our mission of delivering except
now ser es over 1 000 adv sors,
om ani
coll
ate
reality, and along the way we
bstacles, from developing
ing and expanding our
rough it all, we remained
sion of delivering exceptional
service and value to our clients.
ue to our clients.
Who, or what, was your biggest influence?
My stepfather Larry Kinlin, who taught me everything
about the insurance industry and
helped found the company with me.
our biggest influenc
in, w
What about your biggest
obstacle? I think the biggest
obstacle to overcome is the
perception of just being
ng
us
a small startup from
London, Ontario versus
an industry-leading
platform. Sometimes
it feels like if you
are not from Silicon
Valley with big VC
dollars, you are not
even considered.
ance industry and
pany with me.
gest
biggest
s the
t me e
yWe
took a simple idea from an Excel macro
and transformed it into a thriving company
that now serves over 12,000 advisors,
banks and insurance companies.
that now ser es ove 12,0
banks and insurance c
What's left for you to do - professionally,
or personally? Professionally, our company is
undertaking a big transformation, and growing
our talent is our number-one priority. Personally,
I think there is always something to tackle. I have
two girls - 13 and 10 - so they are
always keeping me on my toes.
's l
under
t i
ink t
r yo
ersonally? Profession
ing a big tra
mb
n
wa s s m
rls - 1
wa
kee
Best show you've seen this
year? Still Arrested Developes
yea
ment.
And
nt
And
finally, what's your
guilty pleasure?
Doughnuts.
gu
D
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London Inc. May-June 2023

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