London Inc. May-June 2023 - 46

Nori Minicilli
Owner, Minco Wholesale & Supply Inc. | 38 | HOMETOWN: Windsor, Ontario
After several successful years working in medical device sales, Nori Minicilli launched Minco Wholesale
& Supply in 2020 with the goal of helping companies create safe and healthy work environments for their
employees during one of the most unprecedented times in history. Starting from his garage, it wasn't long
before the business expanded to commercial facilities, and eventually moved into a 4,500-square-foot
warehouse and office on Hubrey Road. Now employing more than 10 people, Minco continues to grow
exponentially, and services over 3,000 clients across Canada.
What would you say is your single biggest business
achievement, and why? Starting a new business, in a new
city during the beginning of the pandemic. It turned out
to be an opportunity - both to build my reputation
and grow the trust of our customers by offering
our supply services during unprecedented
times. I was able to bring many products
to market that were nearly impossible to
source elsewhere; we supplied thousands of
businesses and residents locally and throughout
Canada, providing them with things they
needed to run their day-to-day operations. We
launched a strong ecommerce presence as well,
with our products available for purchase on our
website, as well as on Amazon and Walmart marketplace,
providing a vast array of health,
safety and janitorial products to service
the healthcare, agriculture, food
service, hospitality and industrial
ui d my re
rs by o
edente
od
ible to
usands of
nd t
erati
ence
rc
erod
business
sectors.
Who, or what, was your biggest
influence in business? My family,
especially my grandmother who
emigrated from Italy to Windsor in
the early 1950s. She was instrumental
early in her life in creating jobs
for a fulfilling and successful life
for many other Italian immigrants.
She created and managed various
n
n.
business
ventures until she was
in her seventies, and she instilled
an entrepreneurial spirit in me
at a young age and I have been
inspired to carry on her legacy.
Her entrepreneurship is a source
of inspiration, and a reminder
that with hard work and perseverance,
anything is possible.
health,
gh
hi gs th
. W
we
e on ou
Wa ma t ma
An old An old friend is coming to visit London -
where are you taking them out to eat? Rico's
Pizzeria. Rico's is a gem of
London. They are close to o
d i
e a
a gem of a pizzeria in South
London
d it
and it has now become
visit with our wo
friends.
isit w
friends.
What's the best movie or
show you've watched this
Wha
year? Tetris. The background
and marketing
blueprint behind the
game's release with
Nintendo is amazing.
One of my favorite
movies of the year.
ow
o
N
e close to our Minco Supply office,
s now become 'the spot' that we often
r work crew, family and
ng
[My grandmother] instilled an
entrepreneurial spirit in m
age and I have been insp
on her legacy
entrepreneurial spirit in
age a d I have
e at a young
een ins ired to carry
on er legacy.
46|londonincmagazine.ca|MAY / JUNE 2023
20 UNDER 40 * CL ASS OF 2023

London Inc. May-June 2023

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