London Inc. May-June 2023 - 53

Courtney Stache
Owner, Lost Cycle|36| HOMETOWN: London, Ontario
Fulfilling a mission to create a boutique fitness studio welcoming to people from all walks of life, Courtney
Stache owns and operates two Lost Cycle studios in London and employs more than 20 instructors. A
fierce advocate for women entrepreneurs, she has also weaved a passion for equality and inclusion into
her operations, creating spaces that are welcoming, safe and encouraging for all.
What's been your biggest business achievement, and
why? Opening my second location for Lost Cycle within four
years of opening my first location. I would also say surviving
Covid was a huge achievement in itself. Things were extremely
difficult when we were forced to close and lose our
revenue while still having to pay rent and utilities
to cl
e and lo
on a space. We were opened and closed four
times, and this put a lot of strain on us and
our ability to grow as a brand with the future
being so unknown.
Knowing what you know now, what
would you tell your younger self? Trust
your gut! That was a big one during Covid
times. I chose not to spend money developing
a whole virtual platform and I am
glad I went this route. I saw so many
fitness business owners pivot to
virtual and then struggle to
get people back in the door
who got used to paying $20
or $30 a month for online
now, w at
us
duri
money develrm
and I am
so many
ot to
What's the best movie or show
you've watched this year? The
Last of Us. I know, we all love
it, but it's so, so good. I also
What's he bes
you've wa
La
classes. I would also tell
myself to be patient and
trust the process. Building
a successful business
takes time, and there were
moments when I wondered
where everyone was. But
I realized if your service is
great, people will find you.
I had made it a mission to
offer classes so supportive and
welcoming that people couldn't
nd
not talk about them to others.
dn't
rs.
of U .
it, but i
oved
loved the movie Sound
of Metal - absolutely
ofM
in
incredible.
pay rent and utilities
and closed four
train on us and
d with the future
If you weren't working in your current field,
what would you be doing? I think public speaking
or starting up some kind of community hub
for people. I love bringing people together and
motivating others, so I would likely be doing this
in another capacity. I would love to work with
disadvantaged youth to show them their own
strengths and find motivation to pursue
you we
yo
g? I
me kind of
or peopl . I love bringin peo
motivating other , s
other c pac
ld
in
isa va
treng
their dreams in life.
ld
in
ag d youth to show
d fi d mo
their dre
Building a successful business takes time,
and there were moments when I wondered
where everyone was.
yone w
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