London Inc. September 2021 - 16

Upfront Startup
LOOKING TO
TAKE ROOT
Skincare fledgling empyri
has developed a line of
cannabis root products
clinically proven to
nourish and heal. Selling
those products in Canada,
however, is proving to be a
weedy issue
SITTING AT THE 2019 Lift Cannabis
Conference in Vancouver, Jennifer
Grant was wondering something.
The cannabis industry, still new at
the time, was heavily restricted and
regulated. As a biochemist and the
president of Dell Tech Laboratories,
a London-based consulting firm and
test lab that had worked with the
cannabis industry, she knew this
first-hand. And as someone with
knowledge of the cannabis plant's
potential, she could also see how much
of it was being left on the table.
" I wondered if there was a way to
market a product that had cannabis
in it, but wasn't a regulated product, "
she recalls.
Eight years prior, she had briefly
started a skincare company, built
around vegan, clean ingredients. " That
company didn't go very far, " Grant
says, but she had still been making
products for family and friends on
the side. Her thoughts turned to the
oils used in a lot of skincare products,
reasoning that there was potential to
incorporate chemicals from cannabis
into a skincare product.
" It started using hemp seed oil, " she
says. " But that wasn't really a business
because it was just adding hemp seed
oil to products. So, I started doing
some research and found cannabis
root. Cannabis roots have been used
in traditional Chinese medicine for
16 | londonincmagazine.ca | SEPTEMBER 2021
Jennifer Grant
http://www.londonincmagazine.ca

London Inc. September 2021

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