London Inc. September 2021 - 20
Upfront Micro Business
A TIME TO
GET BOLDER
Through a curated group
of unique experiences,
Antoinette's aims to
indulge, educate and
empower
CERTAIN BIRTHDAYS GIVE people
pause. For Tracey White-Lockwood,
turning 55 in the middle of a global
pandemic was a pause for personal
reflection, a time to celebrate accomplishments
and a time to push herself
beyond her comfort zone.
" Like a lot of women, I had put off
'me' things. I looked at myself in the
mirror and wondered, where did
Tracey go? It was time to find the
fun Tracey again. I figured, I'm at the
point where I have less time ahead of
me than behind me - if not now, then
when? "
That mindset led her to embrace a
few new experiences, starting with
a boudoir photo shoot. And eventually
all the experiences led her to
the realization that there were likely
other women of a certain age who
might also be looking in the mirror
and asking the same questions.
Enter White-Lockwood's alterego,
Antoinette, who is dedicated to
providing unique VIP experiences to
empower and educate women. " We all
want to be treated as goddesses - not
princesses - strong and empowered in
our own skin, " she says.
Antoinette's offers 10 core curated
experiences, from learning to shoot a
gun, performing a burlesque routine
or piloting a plane to more relaxing
pursuits like star gazing or yoga
(www.antoinettes.club). And if there
is something on someone's bucket list
that they have always wanted to do,
White-Lockwood can source a vendor
and arrange for an individualized
" ALL OF ANTOINETTE'S EXPERIENCES ARE
ONE-ON-ONE, SO IT'S ALL FOCUSED ON
THE INDIVIDUAL " -Tracey White-Lockwood
experience for an additional fee.
White-Lockwood acknowledges
that people could contact the businesses
directly to make their own
arrangements, but then they would
miss out on the full Antoinette's
experience.
" It starts with being driven to the
destination. I've done the research,
sourced the best of the best and taken
the guess work out of it, " says White20
| londonincmagazine.ca | SEPTEMBER 2021
Lockwood. " Some of the experiences
might normally be part of a group
girls' night out, but all of Antoinette's
experiences are one-on-one, so it's all
focused on the individual. We take a
photo of her enjoying the experience,
and I'll meet with her the next day so
she can talk about the experience and
how it affected her. It's empowering to
tell our stories. "
After being in lockdown for most of
http://www.antoinettes.club
http://www.londonincmagazine.ca
London Inc. September 2021
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