London Inc. September 2021 - 22

Upfront Real Estate
DRIVING TRANSACTIONS
With more and more local homebuyers arriving via the 401, a bustling real estate
team makes the jump to a Toronto-based brokerage
FOR PEOPLE OF a certain tv-watching generation, the
words A Team might conjure up images of a formulaic
action-adventure series, one that just about always featured
an over-the-top explosion or two.
The script for Marcus Plowright and Allen Fayad, on the
other hand, has been marked by action of a different sort -
a surging real estate market, rapid business growth and an
ever-expanding network of clients, contacts and listings.
Since establishing the A Team (www.ateamlondon.com) as
a two-person firm in 2016, the duo has seen the business grow
exponentially by just about every measure. " We're the largest
real estate team in the city by volume and were number
four in Canada for Century 21, " says Plowright. " In the first
seven months of 2021, we've completed over 300 real estate
transactions, representing almost $200 million in sales. "
Expanding from two to 22 staff, including two full-time
photographers/videographers, the business - established
and until very recently operating under the Century 21 First
22 | londonincmagazine.ca | SEPTEMBER 2021
A Team founders Marcus Plowright and Allen Fayad in front of their new
     
Canadian Corp. Brokerage banner - had reached a point, says
Plowright, where " everyone assumed we would establish our
own brokerage. But we simply decided we didn't want to take
our eye off of client services. "
So, when a knock at the door came from Toronto-based
Re/Max Hallmark Realty Ltd., the largest Re/Max brokerage
in the country, Fayad and Plowright listened to the
pitch, weighed the options and made the jump to the Re/Max
Hallmark banner in August.
" They have 2,000 real estate agents, " says Plowright. " To
put that in perspective, that's about the same number as all of
the real estate agents in London. "
In part, the decision was motivated by the shifting
demographic of London-area buyers and the parade of
house-seekers and investors heading west down the 401,

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London Inc. September 2021

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