London Inc. September 2021 - 23

looking to capitalize on a market offering more bang for
the homebuying dollar.
" Toronto buyers have had a significant impact here,
and Hallmark's network of agents will drive a significant
number of transactions to us, " explains Plowright. " They
" They reached out to us because of the unique way we
" WHEN WE BRING A NEW AGENT ON
BOARD, IN A MATTER OF 90 DAYS THEY
WILL HAVE PARTICIPATED IN A DOZEN
TRANSACTIONS, SO THEY LEARN A
LOT VERY QUICKLY " -Marcus Plowright
have clients who want to move to the London region, but
they don't know our market and are happy to receive a
referral fee. We are also now part of a network that has 10
teams larger than the A Team, and we know that we can
learn from them. "
That may be, but Re/Max Hallmark might feel their
agent businesses can learn a few things from the A Team
as well.
do business, " notes Plowright. " All of our team members
are responsible for all of our clients. We work communally
to find or to sell a property, and every agent is paid a
percentage of every transaction. When we bring a new
agent on board, in a matter of 90 days
they will have participated in a dozen
transactions, so they learn a lot very
quickly. We also cover all expenses, so
what they earn through commissions
are all theirs, they only need to cover
their own car and phone. "
The firm's growth, coupled with the
city's planned expropriation to make
way for the new BRT system, has also
dictated a move of their own - one that will see the A
Team leave their Wellington Road office for a somewhat
more notable property. Their new location, at 470 Colborne
Street, is the former home to the London Music Club.
The A Team takes possession of the property this month
and will fully renovate the historic building - but may
leave the basement performance space intact for client
events.
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SEPTEMBER 2021 | londonincmagazine.ca | 23
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London Inc. September 2021

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