London Inc. September 2021 - 28
Upfront TechAlliance
THE GOOD, THE BAD, THE UGLY
How good are your presenting skills? An innovative
new platform allows you to capture audience interest
and feedback in real time
UNLESS YOU HAVE some outspoken people in your life,
you might not know exactly what your audience is thinking
when you present. Feedback is always necessary for growth
and improvement, but getting that feedback, particularly
honest feedback, can be tricky.
A long-standing London advertising and digital services
firm, adHOME Creative, has come up with an innovative
solution: Presentii (www.presentii.com). This presentation
tool gathers minute-by-minute feedback from your audience
via their personal smart devices during a presentation to
figure out the best and worst of what you
said and did.
An audience can use a sliding scale to
convey their immediate interest as you
present, as well as add live, time-stamped
comments and feedback about specific
parts of a presentation. With this new web
app, presenters are given a direct window
into what is working for them, and invaluable
information to help develop and refine
engaging content.
Interestingly, the concept was born out
presented and the audience's understanding of what was
and wasn't relevant in that moment, " explains Mary-Ellen
Willard, adHOME's executive creative director.
Willard says Presentii is a way to reimagine the one-way
conversation that presentations typically provide. Without
asking audiences for an additional time commitment via
repetitive surveys after a presentation, Presentii keeps
audiences engaged throughout the presentation. This
feedback tool measures the important but frequently missed
sentiment of the audience's feelings and emotion.
" WE LOVE THAT PRESENTII HAS THE
ABILITY TO HELP INTERPRET WHAT AN
AUDIENCE IS THINKING AND FEELING.
IT HELPS PRESENTERS UNDERSTAND
WHAT IS AND ISN'T RESONATING SO
THEY CAN ADAPT AND REVISE THEIR
CONTENT ACCORDINGLY " -Mary-Ellen Willard
of the education market, first dreamt up
as a tool for post-secondary institutions to develop better
and more convincing presentations for high school-aged
listeners choosing their post- secondary path.
" In discussing how we could gather valuable feedback
from an audience, it sparked the idea to create an app
that would collect direct information about the content
28 | londonincmagazine.ca | SEPTEMBER 2021
Initially, Presentii focused on a sliding scale of engagement
levels, giving the audience a chance to react in real
time to what caught their imagination and what felt " meh. "
Although this development was already changing things for
presenter feedback, it didn't yet allow for specific comments
and understanding. Knowing whether your audience is
http://www.presentii.com
http://www.londonincmagazine.ca
London Inc. September 2021
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