London Inc. Spring 2021 - 24

Upfront Transportation

FUELLED BY TECHNOLOGY

Riding the wave of on-demand consumerism, Refuel Mobile brings the gas station
to the consumer. But it's data that fuels its future
" Where we see this going is not speciﬁcally around fuel,
MOBILE FUEL DELIVERY service ReFuel Mobile
(www.refuelmobile.ca) is, in a nutshell, a gas station you it's around technology, " Ghadban says. " We want to provide
control with your phone.
the consumer not only fuel, but all the data around their
The fuel delivery service has been operating in vehicle. "
Southwestern Ontario since 2018, based on a pretty simple
With the automotive industry evolving at a rapid pace,
concept: a service that gasses up vehicles by delivering the Ghadban knows the need for mobile gas will diminish as
fuel directly to the customer.
Since its inception, the business has
been primarily servicing automotive
dealership and commercial ﬂeets, but
with the continued development of
a consumer app ﬁrst introduced last
year, the ﬁrm is aiming to change the
way your think about fuelling up your
personal vehicle.
" The fuel industry itself has never
been disrupted, " says Ashraf Ghadban,
CEO of ReFuel Mobile. " This is a
disruptive technology, a disruptive service. We've all been pre-programmed
to go the corner gas station to get fuel.
With us, it's direct. "
Providing fuel at a competitive price
with gas stations, plus a $3 delivery fee,
the ReFuel Mobile app allows consumers to order a gas delivery (either regular- or premium-grade fuel) for one
or multiple vehicles. Vehicle owners
only need to leave their gas-cap door
open; the app will then report the total
amount of litres ﬁlled and the amount
billed.
The ﬁrm recently announced $2.5
million in new seed and debt funding
ƟƫƨƦƥƞƟƭ Refuel Mobile's Andrew Troyer,
Mohammed Daouk and Ashraf Ghadban
from private investors to support
service expansion across Ontario and
grow its 10-person staff.
The funds will also be used to invest in AI and machine electric and autonomous cars make up more of the market.
learning technology to deliver more features through their It's a future that ReFuel Mobile is also preparing to be a part
mobile application. For instance, the ﬁrm is working on a of. As cars begin to resemble our electronic devices, he says,
feature that will track fuel consumption and auto-schedule consumers will want to have more information, data and
gas delivery.
control over them as well.
In fact, says Ghadban, fuel delivery is just the ﬁrst iter " We're currently building out a lot of technology right now
ation of things for the company. The larger goal is about that's going to help support these initiatives. There's lots on
knowing your car - when you need an oil change, when you our plate from a technological perspective.
need maintenance and even when maintenance costs sug " It's bigger, to us, " Ghadban says. " It's bigger than just
gest it's time for a new vehicle.
fuel. " KIERAN DELAMONT

24 | londonincmagazine.ca | SPRING 2021

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London Inc. Spring 2021

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