London Inc. Summer 2021 - 17

11 a.m. and one o'clock for lunch, and
no parking anywhere downtown, "
he says. " Now, foot traffic is almost
non-existent. "
They made it work by trying to " stay
fresh, " in Sefian's words, with new
menu items constantly being tested,
and new spins on Mediterranean
favourites - like a bacon and halloumi
sandwich, or a steak and halloumi rice
bowl.
" I still think we're different than your
average restaurant; I truly believe that, "
Sefian says. " You can't really compare
our sandwiches or many of our meals to
anyone - it's in a world of its own, and
that's what's exciting about it. "
ChickPz is doing well on platforms
like UberEats and SkiptheDishes, even
if Sefian isn't always happy with the
way those businesses work. And with
that genie out of the bottle, he is now
looking ahead to what the future looks
like as pandemic restrictions lift and
downtown traffic begins to come back.
VISIT OUR WEBSITE OR CALL FOR A QUOTE
sandwich and they're on their way, "
says Sefian. " We've had to develop
more of a relationship with our clients
for that reason. They're at home, they
like to message us on Instagram and we
like to message back. "
Through this kind of customer
interaction, ChickPz has managed to
cultivate a much wider audience than
the original business plan banked on -
something Sefian is acutely mindful of
retaining, whatever the next year may
bring.
" We have customers from all walks of
life. We have the university students,
we have young professionals, we have
young families, retirees - we have
them all. "
KIERAN DELAMONT
We have a bathroom to fit every
budget, and financing is also
available.
" You don't want to negate one side
now, " he reasons. " Make sure you're 100
per cent geared for both. Don't just push
one to the side. "
For better or worse, the pandemic
had an enormous impact on how
ChickPz grew and developed in its first
year of business. But through equal
parts hard work and creative thinking,
it has worked out.
" We've never had the traditional
customers - the typical noon-hour
business rush where we give them a
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SUMMER 2021 | londonincmagazine.ca | 17

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London Inc. Summer 2021

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