London Inc. Summer 2021 - 52

SPECIAL EDITORIAL SECTION
PE
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RIAL S CTIO
CAREER TRAINING & EMPLOYMENT SERVICES
REER
RAI
& EM
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Five strategies for recruiting in a post-pandemic world
THE PANDEMIC HAS upended the business world in every
possible way. But as economies re-open, owners, managers
and HR professionals are searching for comprehensive
ways to handle bringing people back and hiring.
Regardless of whether or not your company is hiring
right now, it's extremely important to understand how
the recruiting landscape is actively reshaping due to the
coronavirus pandemic.
As it has always stood, hiring qualified, hard-working
people is essential to any company's potential success.
In order to secure your company's future, keeping good
hiring strategies is imperative. Here are five strategies for
recruiting in a post-pandemic world.
1. CULTIVATE YOUR CULTURE
Your company culture is arguably the number one
element potential hires are looking for. If you're looking
to build a team that's committed to your vision and
mission, you need to hire candidates who are ready to
buy-in. A finely cultivated company culture plays an
increasingly important role in this.
Think of hammering out your company culture as an
opportunity to showcase how your company handles
highs and lows. Candidates will want to know how you
react to a crisis, and how your employees respond. They
want to know what you bring to the table that other
52 | londonincmagazine.ca | SUMMER 2021
companies might not. Ultimately, you need to figure out
the answer to " Why should I work for you? " and come
ready with a thoroughly devised culture that speaks for
itself.
2. ALLOW REMOTE WORK
In light of the COVID-19 pandemic wreaking havoc
throughout the business world employees found
themselves suddenly shifted to remote work positions.
Such a rapid change in the work landscape has opened
the doors and a long-debated discussion about the
feasibility of remote work. As quickly as employees are
realizing, companies must adapt.
Some companies will go permanently remote, and
others will offer part-time remote. Decide where you
want to fall on the spectrum - but do keep in mind that
zero flexibility will likely result in a stunted applicant pool.
3. CONSIDER ADDING TO YOUR LIST OF
EMPLOYEE BENEFITS
The pandemic has allowed people to be increasingly
cognizant of the benefits their company has - or doesn't
have - and many workers returning to the job market
will be on the hunt with more structured ideas and
demands about the kind of benefits they need to ensure
their wellbeing and financial security.
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