London Inc. Winter 2021-22 - 21

Of course, no introduction to
the world of entrepreneurship
is without hurdles, and the
fates would provide Bhola with
several. It was late-March
2020 by the time she got the
keys to her unit at 114 Dundas
Street, just east of Talbot, with
the downtown core emptied of
its usual business crowd and the
rest of the world slowing to a crawl.
Then, building permits fell through
the cracks at city hall. " Everything was
super delayed for my opening, " she says.
By the time she was ready to open again in
March 2021, Ontario was once again in lockdown. The
solution was leaning hard into the delivery business.
" The third-party deliveries have really been our saviour, "
says Bhola.
And now, with supply chains being interrupted, new
challenges have emerged. While ingredients have been
relatively easy to source, packaging has been problematic.
" We normally do black utensils; I've had to switch to
white because I just can't find
black utensils anywhere. And
some of our containers are a
little bit scarce - those types
of things, " she says.
" I had a problem with chocolate
chips for awhile - there
was about a six-week period in
which I thought I was not going
to get it and I think we ran out for
two days, but it all eventually came
back in. At this point, I just stock up
as much as the space can hold. "
Given the trials of launching during
the pandemic, Bhola is more than satisfied
with how the business is currently positioned. And with
the franchisor's commitment to continued expansion in
Canada, she is keeping an eye on possible additional units
down the road.
" Cinnaholic is one of those places - it's cinnamon roll
comfort food, so sales went up across the board during the
pandemic, " she says. " We saw a lot of excitement over it. It's
been going very well. "
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WINTER 2022 | londonincmagazine.ca | 21
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London Inc. Winter 2021-22

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