London Inc. Winter 2021 - 50

Martha Huk
Founder and CEO, Hedgeford & Berkley | 36
Merging a professional engineering background with the world of interior design, Martha Huk created
boutique design firm Hedgeford & Berkley and in five short years turned the design industry on its
ear. Bridging a gap between designers and the construction field, her client roster now stretches from
Toronto to Miami to Dubai.

What's been your biggest business achievement? Five
years ago, I founded the company and was grateful to work
with project budgets in the $20,000 range. Five years later,
our team is in the double digits and this year we will put
our stamp on a $65-million project. Growth has come at
exponential speed and sustaining it has been a wild ride. I
remember the day I was taking notes in an intro to business
accounting class while getting a phone call to pitch Drake on
his Pick 6ix restaurant. That moment has always stuck with
me. Leaping to the top can be easy, staying there is another
skill set. Achievements I hoped to
o be realized in 10 years
had been surpassed in three.

20 UNDER 40 * CLASS OF 2020

Who or what has been your biggest
ggest influence?
Freedom is the driving force for everything I do in
business. I want the freedom to choose
hoose who I work
with, and what I do with my time so I can make
sure I am living my life exactly how
ow I choose. I
build everything around me to create
eate the ability to
pivot when I believe I need to, and
d to propel forward when my gut says it's the right
ght direction.
What has the Covid-19 pandemic
mic
taught you? The pandemic has taught
aught
me that there are two elements att
stake: the business impact and thee
human cost. It is easy to be grateful
ful
and thrive when you are on the path
ath
to success, but it is what you do in
n
the lowest moments that dictates
who you will become going forward. I have learned to stabilize
my business and help others do
the same. I think it's easy to get
caught up in the entrepreneurial
whirlwind. A day ﬂashes by in
minutes and it's rare to pause.
This forced slow down has given me
a chance to look around and thinkk about
the bigger picture.

50 | londonincmagazine.ca | WINTER 2021

It is easy to be grateful and thrive when you
are on the path to success, but it is what
you do in the lowest moments that dictates
who you will become going forward

If you weren't working in your current field, what
would you be doing? It
It's a tough question to
answer. I think the thought
tho
of switching ﬁelds
often crosses the minds
mi
of entrepreneurs.
Sometimes for an eexciting change, other
times for an escape.
escap So, I have no idea
really. Ask me again
aga next year.

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London Inc. Winter 2021

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