London Inc. Winter 2021 - 61

Heenal Rajani
Co-founder, Reimagine Co. | 39
Tirelessly invested in community betterment and environmental awareness, Heenal Rajani and his wife, Kara
Rijnen, have taken Reimagine Co. from a pop-up concept to full-blown package-free grocery store dedicated
to sustainable living and promoting awareness through workshops, demonstrations and shared learning.

What has been your biggest business achievement?
Opening London's ﬁrst package-free grocery store - and the
ﬁrst entirely plant-based, package-free grocery store in the
whole of Canada! It's something new, innovative and exciting
in an industry that I don't know much about going in.
Who has been your biggest influence? My dad! He taught
me the value of hard work, checking your work carefully,
always doing my best and treating people with respect, no
matter who they are or what the situation is.
What has this pandemic taught you about yourself and
your work? It has taught me - retaught, actually - the
power of community
mmunity and that people are awesome.
What's next for you, personally or
lly? Professionally, I want to help
professionally?
Reimagine to grow into its vision - and then
I want to give it away. Personally, I hope
to travel moree and play more once the
pandemic passes
sses and it's safe to do so
again.

My dad taught me the value of hard work,
checking your work carefully, always doing
my best and treating people with respect,
no matter who they are or what the
situation is

If you weren't working in your current field, what would
you be doing? I'd like to be hosting and harvesti
harvesting
conversations that matter, or starting some new
awesome venture. Or I'd just like to be w
writing
poetry and hanging out with my kids.

20 UNDER 40 * CLASS OF 2020

When you're not working,
what could people find
you doing? Playing with
my four kids - being
outside, goingg to the
park, waterparks, bike
rides, walks,
live music,
dancing,
laughing.

WINTER 2021 | londonincmagazine.ca | 61

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London Inc. Winter 2021

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