London Inc. Winter 2023 - 15

But so far, that work is paying
dividends. In the last two years,
Crackyl Magazine has published
eight issues, many of them north of
100 pages. It has landed celebrity firefighters
on the cover, won silver in the
Canadian Online Publishing Awards,
built a digital reach north of 300,000
and placed copies of the magazine into
firehouses of major fire departments
in California, Seattle and elsewhere
across Canada and the United States.
Crackyl Media has also been able
to build a lot of partnerships in the
emerging world of firefighter health
and wellness.
" There's an underground movement
of health-and-wellness trade shows
popping up, " explains Pearn, noting
that firefighter associations, charities
like Movember and the Testicular
Cancer Society and individual firefighters
have jumped on board.
" So far, there's no hesitation, no
pushback, " Pearn says. " We seem
to have put together something that
makes sense for our industry. "
" WE SEEM TO HAVE
PUT TOGETHER
SOMETHING THAT
MAKES SENSE FOR
OUR INDUSTRY "
-Kory Pearn
Part of that, Pearn reasons, is due to
launching in the pandemic. On the one
hand, workplace mental health was a
growing topic of conversation among
first responders. On the other, " it
made it where a publication could get
off the ground before people expected
us to be at trade shows, " he says.
With many of the articles and
sources coming from within the
firefighting community, Pearn says
the publication is becoming a forfirefighters,
by-firefighters type of
success. " The way that we're doing
it is rather unique, " he says. " It's
firefighters doing this. It's one of their
own as opposed to some big conglomerate
publishing articles. "
For now, Pearn says he is enjoying
the business journey and not rushing
things. He's still an active firefighter
with the St. Thomas Fire Department,
spending a lot of his off time developing
the magazine. But that's not to say
he doesn't have big ambitions for his
fledgling publication.
" I want our magazine in every
firehall in North America, " he says.
" But you can get too big, too quick. It's
a marathon. It's not a sprint for me. "
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WINTER 2023 | londonincmagazine.ca | 15
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London Inc. Winter 2023

Table of Contents for the Digital Edition of London Inc. Winter 2023
