London Inc. Winter 2023 - 25

500 companies use StarTech.com
products and that is something we
are very proud of.
Can you remember a tech
solution that was particularly
challenging, a product you knew
was needed but was difficult to
produce? Like many companies
around the world, we experienced
some supply chain issues over
the last couple of years due to a
shortage of microchips. Docking
stations are one of our most popular
products but were in short supply
for a number of months due to this
issue. Fortunately, the expertise
of our product team as well as our
broad product portfolio allowed us
to find replacement solutions for
customers using adapters, hubs and
cables. This allowed us to support
our customers until the supply chain
situation stabilized earlier this year.
Most people have a complicated
relationship with tech. It's great
except when it's not. Is it fair to
say StarTech.com has prospered
by delivering solutions to those
aggravating, or very specific,
challenges? Absolutely. In the IT
world StarTech.com is known for
making hard-to-find easy because
we offer unique products and
support for connecting technology.
We focus a lot of effort on customer
research and understanding the
problems IT professionals face so
we can develop innovative solutions
to solve those problems. We have an
innovation lab in London where
engineers continually develop new
products to support changing
technologies and trends. For
instance, to support the growing
trend of hybrid working, we just
launched a new Speakerphone Mini
Docking Station that makes it easy
for teams to collaborate remotely
using only their laptop and a cable.
We're always looking for new ways
to make hard-to-find easy for our
customers.
INTERVIEW BY CHRISTOPHER CLARK
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London Inc. Winter 2023

Table of Contents for the Digital Edition of London Inc. Winter 2023