London Inc. Winter 2023 - 29

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canvas, and when we spoke they were
in the closing stages of getting the
store polished and ready for its early
December opening. " I do think to its
a great opportunity for us to make the
space ours, " Oakes says. " We get to
pick all the finishes and make it our
own brand. "
Asked if she thinks the move will
signal a larger shift in the mentality
of the company or her own goals,
Oakes says she's not trying to change
anything about the way the company,
a certified B-Corp that has put an
emphasis on sourcing inventory and
suppliers locally and sustainably, is
going to be run.
" In terms of the business, I think I'm
going to run it the same way, " she says
- why fix what doesn't seem broken.
If anything, it's about efficiency. " In
terms of our team it will be great move.
At this point we have people working
at two separate locations at times, so
being in one location, altogether, will
make us more effective as a team, so
I love that. "
Really, at the end of the day, you can
do as much accounting of the technical
pros and cons of a move as you like,
but the real truth of it comes through
in how excited Oakes sounds about it.
Nothing was really normal through
2020 or 2021, she says, but opening a
new store in 2022 has a certain fresh
start quality. And that's exciting to her.
" I'm always present in the store, " she
says. " Maybe I should be working on
more partnerships and things like
that, but I just love experiencing and
helping our customers. We're excited
to make a move in this climate - it'll
be a nice start, over in the other end of
the city. "
Boutique
Firenze
FINE ITALIAN GLOVES
UN
FI
IT
UE
519-649-4122
BOUTIQ
&SCARVES
SCARVE
UNIQUE ARTISAN GIFTS
18918 ADELAIDE ST S IN LONDON
9-649-4122 | BOUTIQUEFIRENZE.CA
TSINL
CA
WINTER 2023 | londonincmagazine.ca | 29

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London Inc. Winter 2023

Table of Contents for the Digital Edition of London Inc. Winter 2023