London Inc. Winter 2023 - 36

LONDON GIVES
IMPROVING THE QUALITY
OF LIFE
By getting involved in causes that
directly impact members of the
local community - whether near
where the business is headquartered
or in all the various communities
where a large organization
does business - the company can
actually improve the quality of life
of those who make up the bulk
of their consumer base and their
workforce, both current and future.
IMPROVING RELATIONSHIPS
WITH COMMUNITY LEADERS
Donating to worthy causes in
strategic geographic areas can
help organizations build valuable
relationships with government
officials and community leaders
that can prove very helpful when
regulatory issues arise or complicated
legislative landscapes need to be negotiated.
These same officials and community leaders who
become positively disposed toward an organization
due to philanthropic efforts can assist with getting
their constituents on board as well, lending their
verbal and moral support to company initiatives as
appropriate.
BUILDING AN IMPROVED CUSTOMER BASE
By improving the economic, social or educational
conditions in areas that could use help now, a
company with a long-term strategic outlook can build
a customer base where none currently exists. This is
especially effective when the organization chooses a
cause that aligns directly with their core business.
  
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  
  
   
  
   
  
   
          
36 | londonincmagazine.ca | WINTER 2023
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London Inc. Winter 2023

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