2023 Summer Issue of Urban Land - 67

Monroe Street Market is
a $250 million mixeduse,
transit-oriented
development in
Washington, D.C., with
27 artist studios on the
ground floor of two of
its three buildings.
project by employing creative placemaking, but
how much value is lost by not doing so.
Creative placemaking enables outside-theenvelope
solutions to tough challenges. The
possibilities are vast, as the examples from Miami
Beach and San Antonio illustrate.
Done well, creative placemaking is a strategy
and tool promoting equity, accomplished
by leading with a placekeeping approach-one
committed to attracting energy, amenities, and
investments to a place while acting to retain its
people, character, history, and culture.
Critical factors for success are applying best
practices that envision a diverse, inclusive, and
equitable place and engaging artists and the
community early in the real estate development
process. This will be facilitated by the AIP program,
which is expected to generate knowledge
and lessons learned as it proceeds through 2024.
However, there is no need to wait for those
results before getting started.
The following are steps real estate professioinals
can take now to leverage ULI's growing
creative placemaking knowledge base:
Read the 2022 ULI publication Creative Placemaking:
Recommendations from and Impact of
Six Advisory Services Panels to do a deeper dive
on the panels featured that align with your specific
challenges and opportunities.
Get grounded in the topic of creative placemaking
and real estate development. A good
place to start is the 2020 ULI publication Creative
Placemaking: Sparking Development with
Arts and Culture.
With an eye toward equitable development,
shore up your knowledge about why a focus on
equity and inclusion is relevant and important
in these times. ULI's 2022 publication, 10 Principles
for Embedding Racial Equity in Real Estate
Development is a good place to start.
Consider how a ULI Advisory Services panel
or a technical assistance panel could help you
solve a pressing land use challenge. Contact
ULI's Advisory Services program to explore
the feasibility of and options for convening an
Advisory Services panel or your local district or
national council to explore convening a TAP.
Get started on creative placemaking if you
have not already-or enhance your skills and
knowledge of the approach and engage ULI
resources to help-and you may optimize value
creation and enhance the stakeholder benefits of
your next project. UL
JUANITA HARDY, a former ULI senior visiting fellow for creative
placemaking, is a creative placemaking consultant based in Silver Springs,
Maryland. She is the author of the ULI reports Creative Placemaking: Recommendations
from and Impact of Six Advisory Services Panels and Creative
Placemaking: Sparking Development with Arts and Culture.
SUMMER 2023
URBAN LAND
67
PROACTIVE
C OUR TES Y PRIT ZKER REAL T Y & BO ZZ UT O
2023 Summer Issue of Urban Land

Table of Contents for the Digital Edition of 2023 Summer Issue of Urban Land
