Cooperative Living April 2024 - 12

COOPERATIVE FOCUS
A Green Light to be Tickled Pink
Winchester celebrates 100 years of star-studded Apple Blossom Festival
by Preston Knight, Contributing Writer
L
et's play a quick game, courtesy
of comedian Jeff Foxworthy.
You might be a Shenandoah
Apple Blossom Festival enthusiast if:
" I have a special section in my closet
for pink and green, " answers Hannah
Stewart, a longtime attendee.
She proudly declares this, as do many
others like her who
have grown up in
the Winchester
area. For them, and
tens of thousands
coming their way
from out of town,
this is bloom time.
Th is year marks
100 years of Apple
Blossom, a pinkand-green-colored
celebration that has
grown exponentially from its modest
start honoring the local apple industry.
It was originally a one-day gathering to
mark the passing of winter's hardships
and welcome the blooming of pink10
* Cooperative Living * April 2024
and-white apple blossoms of Virginia's
Shenandoah Valley.
Th e festivities today include at least
50 events spanning a two-week period,
this year from Friday, April 26, to Sunday,
May 5. Over 200,000 festival attendees
are expected to immerse themselves
in everything Winchester has to off er.
Well-known
celebrities - not
Foxworthy, necessarily,
but at least his status
level and even more
famous - and Hall
of Fame sports guests
oſt en make event
appearances, speak
and ride through the
historic streets of
Old Town Winchester during a pair
of parades.
Stewart, membership development
specialist for Winchester's Top of
Virginia Regional Chamber of
Commerce, will be watching again.
" It's something
that has been giving
back to the community and supporting
our community for 100 years. Th at's
pretty incredible, " she says. " It brings
thousands of people here and helps
our businesses grow and thrive. "
And Stewart will take advantage
of her pink-and-green wardrobe
selection to fi t in with the crowd.
" It's time to get into it, " she says.
SWEET SUCCESS
Festival offi cials estimate the
two-week extravaganza provides a
$10 million impact on the regional
economy. Support comes from the
Virginia Tourism Corporation's
" Virginia is for Lovers " campaign,
which assists with marketing eff orts
and brings awareness throughout the
East Coast.
In the spring of 1924, with assistance
from the Shenandoah Valley Travel
Association, the city of Winchester
co-opliving.com
ALL PHOTOS COURTESY SHENANDOAH APPLE BLOSSOM FESTIVAL
http://www.co-opliving.com

Cooperative Living April 2024

Table of Contents for the Digital Edition of Cooperative Living April 2024

Cooperative Living April 2024 - 1
Cooperative Living April 2024 - 2
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