Visit Florida - (Page 10)
Nathan Benderson Park, Sarasota
PALM BEACH COUNTY
GREATER FORT LAUDERDALE
Known worldwide for its luxurious Palm Beach neighborhood,
Palm Beach County also includes West Palm Beach, Boca
Raton and Delray Beach, among others. All of them are easily
accessible in the county, providing an impressive variety of
venues and experiences.
"Our International Polo Club and Winter Equestrian Festival
are ideal, unique and one-of-a-kind experiences that can be
offered to incentive groups that will provide an experience of a
lifetime for any incentive reward recipient," says Douglas McLain,
senior VP, global sales at Discover Palm Beach County.
Having just been ranked number #4 in the country for Best
Shopping by Conde Nast, organize group shopping outings
at: Worth Avenue Shops, Palm Beach; Town Center Mall Boca
Raton; The Gardens Mall, Palm Beach Gardens; and the soon to
open Palm Beach Outlets in West Palm Beach.
The DMO offers an innovative array of support services.
"We offer 2-day destination Meeting Planner Training
Camps that cover topics from menu planning, costing, hotel
negotiations, and more," says McLain. "A discounted rate is
offered, and a low registration fee, so this is a great way to visit
the Palm Beaches while getting some great refresher training
without the time pressure of an ofﬁcial FAM trip."
Looking ahead, the new 400-room Hilton West Palm
Beach at Palm Beach County Convention Center is
scheduled to open in 2015. It will offer two ballrooms, eight
conference rooms and a 27,000-sf pool deck with cabanas for
al fresco events. Next door, CityPlace is a shopping, dining and
entertainment district with multiple upscale group venues.
In late 2014, Fort Lauderdale/Hollywood International
Airport will open a new 8,000-foot runway, providing a
signiﬁcant increase in ﬂight trafﬁc per hour. Furthermore, Terminal
Four is expanding with eight new gates. Over the last decade,
few destinations in the country have grown their inbound
arrivals like Greater Fort Lauderdale, which includes the cities of
Hollywood and Pompano Beach.
Hotel and dining/entertainment product continue to grow
as well. The arrival of the new Pompano Beach Marriott
Hotel & Spa provides a boutique-style beach experience in the
northern part of Broward County within easy distance to many
shops and restaurants. In Hollywood, Jimmy Buffett's 350-room
Margaritaville Resort is scheduled to open in 2015.
Fort Lauderdale, meanwhile, is one of Florida's best city
beaches with a glittering array of group hotels.
"Active and authentic experiences that integrate people
with one another and give them an opportunity to truly enjoy
the area's surroundings, culture, history and natural beauty are
our greatest assets," says Christine Roberts-Tascione, CMP, VP
of convention sales/services for the Greater Fort Lauderdale
CVB. "Though many people still enjoy the offerings in Greater
Fort Lauderdale for outdoor, water, beach, spa or golf, new
activities gaining in popularity are paddleboarding through Anne
Kolb Nature Center, taking a guided nighttime airboat adventure
in the Everglades at Sawgrass Recreation Park, or participating in
a customized scavenger hunt throughout the area."
The DMO reaches out to qualiﬁed planners to introduce
them to Greater Fort Lauderdale with three campaigns: "Wake
44 | prevue magazine
1/8/14 8:43 AM
Table of Contents for the Digital Edition of Visit Florida
Visit Florida - (Page 1)
Visit Florida - (Page 2)
Visit Florida - (Page 3)
Visit Florida - (Page 4)
Visit Florida - (Page 5)
Visit Florida - (Page 6)
Visit Florida - (Page 7)
Visit Florida - (Page 8)
Visit Florida - (Page 9)
Visit Florida - (Page 10)
Visit Florida - (Page 11)
Visit Florida - (Page 12)
Visit Florida - (Page 13)
Visit Florida - (Page 14)
Visit Florida - (Page 15)
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Visit Florida - (Page 20)