Visit Florida - (Page 12)
Hilton Sandestin Beach Golf Resort & Spa,
Up Boring Meetings," "Charge Up Your Team" and "Meet Up In
A Dynamic Destination"-accompanied by information aligned
with the messaging. "Recipients are invited to visit Greater Fort
Lauderdale for two days on us and see what Fort Lauderdale
really has to offer for meetings," says Roberts-Tascione.
Over the last decade, Orlando's famous theme parks have
evolved exponentially with new product targeting corporate and
association groups. There are so many things that groups can do
in Orlando to create a wow factor.
"You can have an invitation-only 'After Party' at Disney's
Hollywood Studios featuring paparazzi, starlets and directors
against the backdrop of a Southern French village on the Lights,
Motors Action! stage," says Fred Shea, senior VP of convention
sales/services at Visit Orlando. "Or you can dine with Shamu
at SeaWorld Orlando. It's one of Orlando's most memorable
group dining experiences. A reserved table gets you up close
to majestic whales while enjoying a delicious meal of seasonal
and sustainable items. The Wizarding World of Harry Potter at
Universal Orlando is also great for a private event for groups.
Rides with no lines, combined with fabulous food and drink will
bring out the kid in all your attendees."
Visit Orlando and its regional partners also have an
impressive collaborative spirit, shared throughout the city.
46 | prevue magazine
"We hear from meeting planners all the time how impressed
they are with how Orlando works together," says Shea. "How
Visit Orlando members understand that we all beneﬁt by winning
business to the destination. Visit Orlando's partnerships in such a
strong community help us present the destination as a cohesive
package, complete with a great variety of hotel product, ease of
accessibility, affordable airlift and an incredible convention center
that can accommodate small and large groups."
The amount of new venues and hotel development presently
in Orlando is staggering, with an estimated $5 billion of recent
capital investment across the region. It's the biggest expansion in
the destination's history.
The Orlando International Airport will begin a $1.1 billion
capital improvement plan in 2014 to nearly double the airport's
passenger capacity, and the Orange County Convention
Center has initiated a 5-year, $187-million project to enhance
and upgrade aesthetics and connectivity at the complex.
The Florida Citrus Bowl Stadium will begin renovations in
January, and a new soccer stadium in downtown Orlando has
just been approved for construction in the spring. For culture
lovers, the Dr. Phillips Center for the Performing Arts will
soon to be one of the area's most popular cultural spots, with
two theaters, performance space and educational facilities.
"As far as new attractions for 2014, there's Orlando Eye,
a new entertainment complex located on International Drive,
scheduled to begin opening in segments this spring," says Shea.
The project is centered by a 425-foot observation wheel, slated
to open in 2015.
1/8/14 8:44 AM
Table of Contents for the Digital Edition of Visit Florida
Visit Florida - (Page 1)
Visit Florida - (Page 2)
Visit Florida - (Page 3)
Visit Florida - (Page 4)
Visit Florida - (Page 5)
Visit Florida - (Page 6)
Visit Florida - (Page 7)
Visit Florida - (Page 8)
Visit Florida - (Page 9)
Visit Florida - (Page 10)
Visit Florida - (Page 11)
Visit Florida - (Page 12)
Visit Florida - (Page 13)
Visit Florida - (Page 14)
Visit Florida - (Page 15)
Visit Florida - (Page 16)
Visit Florida - (Page 17)
Visit Florida - (Page 18)
Visit Florida - (Page 19)
Visit Florida - (Page 20)