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Hilton Sandestin Beach Golf Resort & Spa, South Walton xxx Up Boring Meetings," "Charge Up Your Team" and "Meet Up In A Dynamic Destination"-accompanied by information aligned with the messaging. "Recipients are invited to visit Greater Fort Lauderdale for two days on us and see what Fort Lauderdale really has to offer for meetings," says Roberts-Tascione. CENTRAL FLORIDA GREATER ORLANDO Over the last decade, Orlando's famous theme parks have evolved exponentially with new product targeting corporate and association groups. There are so many things that groups can do in Orlando to create a wow factor. "You can have an invitation-only 'After Party' at Disney's Hollywood Studios featuring paparazzi, starlets and directors against the backdrop of a Southern French village on the Lights, Motors Action! stage," says Fred Shea, senior VP of convention sales/services at Visit Orlando. "Or you can dine with Shamu at SeaWorld Orlando. It's one of Orlando's most memorable group dining experiences. A reserved table gets you up close to majestic whales while enjoying a delicious meal of seasonal and sustainable items. The Wizarding World of Harry Potter at Universal Orlando is also great for a private event for groups. Rides with no lines, combined with fabulous food and drink will bring out the kid in all your attendees." Visit Orlando and its regional partners also have an impressive collaborative spirit, shared throughout the city. 46 | prevue magazine 35-55_FLORIDA.indd 46 "We hear from meeting planners all the time how impressed they are with how Orlando works together," says Shea. "How Visit Orlando members understand that we all beneļ¬t by winning business to the destination. Visit Orlando's partnerships in such a strong community help us present the destination as a cohesive package, complete with a great variety of hotel product, ease of accessibility, affordable airlift and an incredible convention center that can accommodate small and large groups." The amount of new venues and hotel development presently in Orlando is staggering, with an estimated $5 billion of recent capital investment across the region. It's the biggest expansion in the destination's history. The Orlando International Airport will begin a $1.1 billion capital improvement plan in 2014 to nearly double the airport's passenger capacity, and the Orange County Convention Center has initiated a 5-year, $187-million project to enhance and upgrade aesthetics and connectivity at the complex. The Florida Citrus Bowl Stadium will begin renovations in January, and a new soccer stadium in downtown Orlando has just been approved for construction in the spring. For culture lovers, the Dr. Phillips Center for the Performing Arts will soon to be one of the area's most popular cultural spots, with two theaters, performance space and educational facilities. "As far as new attractions for 2014, there's Orlando Eye, a new entertainment complex located on International Drive, scheduled to begin opening in segments this spring," says Shea. The project is centered by a 425-foot observation wheel, slated to open in 2015. 1/8/14 8:44 AM

Table of Contents for the Digital Edition of Visit Florida

Visit Florida

Visit Florida - (Page 1)
Visit Florida - (Page 2)
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