Visit Florida - (Page 2)
O
One of the greatest selling points for Florida as a meeting,
convention and incentive travel destination is that everyone wants
to come to Florida. The reasons are as many as they are varied,
with the beautiful weather and modern tourism infrastructure
ranking at the top.
"The business case for Florida as a meetings destination is
that the Sunshine State offers a wide variety of quality property
selections, ease of travel to, exceptional value year-round,
sunshine and mild weather, and a productive and inspirational
setting to boost the overall return on investment," says Cheryl
Hatcher, director of meetings/events for VISIT FLORIDA.
Hatcher adds that Florida offers a world-famous array of
family-friendly and leisure opportunities to add pre/post programs
to any event, which is growing in popularity and demand
throughout the meeting industry."
"Most of all, attendees in the U.S. and around the world ask
to come to Florida," says Hatcher.
VISIT FLORIDA offers many support programs and grants
to assist the regional DMO partners and planners in bringing
events to the state. For example, the Citywide Convention
Grant provides marketing funds to DMOs for promotion and
sponsorship for large conventions. The Minority Convention
Grant is aimed at hosting multicultural meetings and conventions
in the Sunshine State. And the formation of the Air Florida
Initiative created new avenues for attracting more international
direct flights into Florida's 15 international airports.
For planners, VISIT FLORIDA offers complimentary
supplemental "Cover Your Event" insurance during the months
of August, September and October to ensure that planners can
plan their meetings with confidence, and take full advantage
of Florida's unsurpassed hotels, resorts and venues during
these months, or any time of the year, while benefiting from the
outstanding summer and fall values.
"Florida has always been the leader in terms of our meeting
product and large array of attractions and experiences, and
they continue to grow," says Hatcher. "In overall product and
experience, research states that Florida is at the top of the list,
from multimillion dollar hotel/resort renovations to new groundbreaking convention centers and new theme parks, to over 1,200
championship golf courses, 825 miles of pristine beaches, and
diverse outdoor group experiences. There is no other destination
like Florida when it comes to hosting group business."
"Florida has been the leader in terms of our meeting product and large
array of attractions and experiences, and they continue to grow."
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Table of Contents for the Digital Edition of Visit Florida
Visit Florida
Visit Florida - (Page 1)
Visit Florida - (Page 2)
Visit Florida - (Page 3)
Visit Florida - (Page 4)
Visit Florida - (Page 5)
Visit Florida - (Page 6)
Visit Florida - (Page 7)
Visit Florida - (Page 8)
Visit Florida - (Page 9)
Visit Florida - (Page 10)
Visit Florida - (Page 11)
Visit Florida - (Page 12)
Visit Florida - (Page 13)
Visit Florida - (Page 14)
Visit Florida - (Page 15)
Visit Florida - (Page 16)
Visit Florida - (Page 17)
Visit Florida - (Page 18)
Visit Florida - (Page 19)
Visit Florida - (Page 20)
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