Visit Florida - (Page 3)

Previous: Proposed future look of Miami Beach Convention Center Left: Universal CityWalk expands at Universal Orlando Below left to right: Fort Lauderdale; The Ritz-Carlton, Naples Hatcher adds that VISIT FLORIDA strives to create a community with its affinity planners by developing channels in which they share their experiences and images through social media and education with other planners. The following is a look at DMOs around the state, with meeting representatives discussing new developments and the unique attributes of South, Central and North Florida. SOUTH FLORIDA MIAMI & MIAMI BEACH Record attendance in December at the 12th annual Art Basel fair, showcasing contemporary art from around the world, was up seven percent over last year, with over 75,000 people visiting over the five-day period. The colorful spectacle is based at Miami Beach Convention Center, which is presently in negotiations to develop a new convention center hotel, and the suddenly hip Wynwood/Design District neighborhoods. Art Basel exemplifies the diversity of cultural events and venues in Miami, and its draw as an international convention destination with excellent airline connections and unique meeting space inventory. "Miami's arts and culture scene has always been unique, exciting, colorful and newsworthy," says Jackie Romero, director, meeting/convention services for Miami & The Beaches. "Miami has truly become one of the most important and respected art destinations in the world. Galleries are abundant and can be found in every neighborhood from Little Havana to Wynwood to Miami Beach, and many of them offer unique spaces for memorable private events." Just before Art Basel, the new $131 million Pérez Art Museum Miami (PAMM) opened in the downtown waterfront next to American Airlines Arena. The striking facility is three times larger than its original home, with a varied array of different group venues, including space for corporate events and business meetings, waterfront event space for large receptions, an auditorium for presentations and performances, and a state-ofthe-art media lab. The 3-story building sits on an elevated platform with a long canopy overhead, both of which extend well beyond the museum's walls. So planners have a great shaded veranda they can use with a nice breeze coming off Biscayne Bay. PAMM was also designed to achieve Silver LEED certification. Exclusive catering is presently provided by Stephen STARR Events, with over 30 restaurants in four states. "We really appreciate the artistic approach that Stephen Starr and his team take when creating culinary experiences," said Leann Standish, deputy director for external affairs. "We have already received great interest from people looking for a venue..., and STARR Restaurants Catering Group will be the perfect partner to ensure magical event experiences." On the business side, the DMO is aggressively building up its digital platform. "The Greater Miami Convention & Visitors Bureau continues to develop new programs to lay the groundwork for future business," says Romero. "A brand new website and digital library have been launched that will equip meeting planners with everything they need to plan their next meeting in Miami." She adds, "Miami's strategic marketing efforts on CVENT have proven to be successful as Miami ranked #9 on the 2013 List of Top 50 Meeting Destinations in the United States." prevueonline.net | 37 35-55_FLORIDA.indd 37 1/8/14 8:38 AM http://www.prevueonline.net

Table of Contents for the Digital Edition of Visit Florida

Visit Florida

Visit Florida - (Page 1)
Visit Florida - (Page 2)
Visit Florida - (Page 3)
Visit Florida - (Page 4)
Visit Florida - (Page 5)
Visit Florida - (Page 6)
Visit Florida - (Page 7)
Visit Florida - (Page 8)
Visit Florida - (Page 9)
Visit Florida - (Page 10)
Visit Florida - (Page 11)
Visit Florida - (Page 12)
Visit Florida - (Page 13)
Visit Florida - (Page 14)
Visit Florida - (Page 15)
Visit Florida - (Page 16)
Visit Florida - (Page 17)
Visit Florida - (Page 18)
Visit Florida - (Page 19)
Visit Florida - (Page 20)
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