Visit Florida - (Page 3)
Previous: Proposed future look of Miami Beach Convention Center
Left: Universal CityWalk expands at Universal Orlando
Below left to right: Fort Lauderdale; The Ritz-Carlton, Naples
Hatcher adds that VISIT FLORIDA strives to create a
community with its afﬁnity planners by developing channels in
which they share their experiences and images through social
media and education with other planners.
The following is a look at DMOs around the state, with
meeting representatives discussing new developments and the
unique attributes of South, Central and North Florida.
MIAMI & MIAMI BEACH
Record attendance in December at the 12th annual Art Basel
fair, showcasing contemporary art from around the world,
was up seven percent over last year, with over 75,000 people
visiting over the ﬁve-day period. The colorful spectacle is based
at Miami Beach Convention Center, which is presently in
negotiations to develop a new convention center hotel, and the
suddenly hip Wynwood/Design District neighborhoods.
Art Basel exempliﬁes the diversity of cultural events and
venues in Miami, and its draw as an international convention
destination with excellent airline connections and unique meeting
"Miami's arts and culture scene has always been unique,
exciting, colorful and newsworthy," says Jackie Romero, director,
meeting/convention services for Miami & The Beaches. "Miami
has truly become one of the most important and respected art
destinations in the world. Galleries are abundant and can be
found in every neighborhood from Little Havana to Wynwood
to Miami Beach, and many of them offer unique spaces for
memorable private events."
Just before Art Basel, the new $131 million Pérez Art
Museum Miami (PAMM) opened in the downtown waterfront
next to American Airlines Arena. The striking facility is three times
larger than its original home, with a varied array of different group
venues, including space for corporate events and business
meetings, waterfront event space for large receptions, an
auditorium for presentations and performances, and a state-ofthe-art media lab.
The 3-story building sits on an elevated platform with a
long canopy overhead, both of which extend well beyond the
museum's walls. So planners have a great shaded veranda they
can use with a nice breeze coming off Biscayne Bay. PAMM was
also designed to achieve Silver LEED certiﬁcation.
Exclusive catering is presently provided by Stephen STARR
Events, with over 30 restaurants in four states.
"We really appreciate the artistic approach that Stephen
Starr and his team take when creating culinary experiences," said
Leann Standish, deputy director for external affairs. "We have
already received great interest from people looking for a venue...,
and STARR Restaurants Catering Group will be the perfect
partner to ensure magical event experiences."
On the business side, the DMO is aggressively building up
its digital platform.
"The Greater Miami Convention & Visitors Bureau continues
to develop new programs to lay the groundwork for future
business," says Romero. "A brand new website and digital
library have been launched that will equip meeting planners with
everything they need to plan their next meeting in Miami."
She adds, "Miami's strategic marketing efforts on CVENT
have proven to be successful as Miami ranked #9 on the 2013
List of Top 50 Meeting Destinations in the United States."
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Table of Contents for the Digital Edition of Visit Florida
Visit Florida - (Page 1)
Visit Florida - (Page 2)
Visit Florida - (Page 3)
Visit Florida - (Page 4)
Visit Florida - (Page 5)
Visit Florida - (Page 6)
Visit Florida - (Page 7)
Visit Florida - (Page 8)
Visit Florida - (Page 9)
Visit Florida - (Page 10)
Visit Florida - (Page 11)
Visit Florida - (Page 12)
Visit Florida - (Page 13)
Visit Florida - (Page 14)
Visit Florida - (Page 15)
Visit Florida - (Page 16)
Visit Florida - (Page 17)
Visit Florida - (Page 18)
Visit Florida - (Page 19)
Visit Florida - (Page 20)