Prevue January/February 2015 - (Page 64)

Caesars Entertainment Being educated by the iconic brand is a lesson on life. [ON LOCATION] JOHNALEE JOHNSTON E ighty percent of deception is undetectable. It's something few would expect to learn during an educational experience with Caesars Entertainment. And yet, to the intrigue and laughter of about 100 people, former FBI/ CIA analyst and self-described "lyin tamer" Janine Driver has begun randomly calling out the liars among us by analyzing our body language. Driver helps executives and other professionals win new business using these same skills and a number of others. As one of our personal development keynote speakers for today, she's also helping Caesars drive home the point that business, needn't always translate into 'business as usual.' The Caesars meetings outlook is about 90 percent based on the pillars that guide the Meetings Mean Business Coalition (MMBC): creating personal connections, driving positive business outcomes and building strong communities. The coalition strives to show the impact the industry has on businesses, economies and communities. The remaining 10 percent embodies a Caesars 'twist' or "what's your anything?" context that plays out across the landscapes of Caesars' brands-from planner perks and customizable meeting options to personal development sessions like this. In helping us better understand the impact of our nonverbal communication, we're also given deeper insights into the value and return derived from creating tangible business connections. Caesars Means Business adds a dash of fun into the equation-from Monopoly-themed events to community givebacks. Today, it's all about finding the hidden meaning of hand steepling, facial twitches, and learning to spot what Driver calls "duping delight." "If a mirror ball dropped down from the ceiling would your body language be congruent with the message you're saying?" she asks. It's a simple question with potential for big returns. THE BIG REVEAL It all began with a couple of dancers and a contortionist in a water sphere who floated across the pool at Harrah's Atlantic City and generated a lot of conversation. Although definitely not your run-ofthe-mill icebreaker for a group of business professionals, the events of opening night certainly loosened everyone up. Shedding some light on the subject, Steve van der Molen, Caesars' new VP of convention services for Atlantic City, says Harrah's appeals to a "dynamic and energized guest." A new 125,000-sf convention center add-on will also inject these characteristics into the regional, national and global corporations and associations who will begin meeting here this August. "Within a few hours' drive, we are in reach of one-third of the U.S. population," Molen adds. "We have great infrastructure to 64 | prevue magazine 64-65_Caesars.indd 64 1/8/15 2:14 PM

Table of Contents for the Digital Edition of Prevue January/February 2015

Planner’s Pick: New Orleans
Fresh Meets: Hilton
Bureau Buzz: Raleigh
Good Business: Monaco
Sea Shores: Royal Caribbean International
The Era of Personalization
On Location: Barcelo Bavaro
On Location: Caesars Entertainment
On Location: Grand Geneva
On Location: Guadalajara

Prevue January/February 2015