Prevue July/August 2013 - (Page 18)
SMALL SHIP CRUISING
Seasite’s Karyn Altman discusses the boom in interest
and many beneﬁts of chartering a river cruise
What is the group dynamic on a river cruise as
opposed to that on a large cruise ship?
On a larger ship, unless you are chartering, your
group is an entity within a larger entity of travelers.
River cruises are perfect for charters because you
have exclusive use of the vessel. You own it.
Do the ships sail overnight?
Freya is one of Viking River
Cruise’s new “longboats.”
We spoke with Karyn Altman, VP of business development
for Landry & Kling/Seasite.com, about the evolution of river
cruising for groups. See the full Q&A at prevueonline.net.
PREVUE: Christine Duffy, CEO of CLIA, says river cruising
is the fastest growing niche in cruise. Why is that?
Karyn Altman: More people than ever have now cruised. Most
on traditional, resort-style ships with all the bells and whistles
that come with those spectacular cruise ships. And now many
are ready to do something totally new and different.
The itineraries differ based on where you’re traveling
to, what you’re doing and what the pattern is. Many
of them pull into a small city port at night, serve
dinner and then everyone walks off to enjoy a city.
While there may not be anything going on onboard,
you can step right into Amsterdam, or wherever.
Is river cruising popular in the U.S.?
For 30-120 passengers, both Lindblad Expeditions
and Un-Cruise offer some amazing itineraries in Alaska and
the Pacific Northwest. Un-Cruise has a few U.S.-flagged ships,
which is a priority for some planners. These lines take guests
out on zodiacs with photographers and guides allowing up-close
visits to glaciers and wildlife. It’s super exciting to experience
these remarkable destinations from your own private ship.
Can you tell us about brands that you recommend?
The MICE reps are reaching out to corporate and incentive
markets, but they aren’t in the trenches quite yet. But they are
reaching out, especially for charters, absolutely.
Among the newer, more elegant ships with gourmet dining,
floor to ceiling windows and lovely guest rooms are: AMA
Waterways, Avalon, Viking River Cruises and Uniworld.
More unusual options would be American Queen, Lindblad
and Un-Cruise. Having someone to navigate between the
brands can really be a help to determine which product would
be best for you. That’s where we come in. We function like a
DMC for ships, representing all brands.
Are full charters popular since ships are smaller?
What’s your favorite European river?
Yes and between 120-185 guests is a very manageable number
for an incentive program. Your floating hotel becomes your
vehicle that transfers you to sometimes more than one place in a
day. What’s special is that they can dock in these little tiny towns
that some couldn’t travel to as easily with a larger ship.
Now, it opens up a whole new world of cruise destinations
for all different types of group programs.
I would love to do a wine cruise in Budapest and Prague. Wine
cruises are growing with groups. You can customize them with
different sommeliers, growers, brands, etc. It’s so peaceful
floating by neighborhoods in Europe. When you’re on a tiny ship
you can really hear the silence. It’s just extraordinary.
What are river cruise brands doing to attract groups?
18 | prevue magazine
7/3/13 9:02 AM
Table of Contents for the Digital Edition of Prevue July/August 2013
Planner's Pick: New Zealand
Fresh Meets: Autograph Collection
Bureau Buzz: Monterey County
Good Business: South Africa
sea Shores: Small Ship cruising
The Local Kitchen
Special Section: Caribbean
On Location: Hilton/LXR, Puerto Rico
On Location: The Broadmoor
The South, Florida & Las Vegas
On Location: Starwood Resorts, San Diego
On Location: Travaasa Austin
On Location: Moon Palace Cancun
On Location: IRF Cancun
Check Out: Hard Rock Hotel Punta Cana
Prevue July/August 2013