Prevue March-April 2014 - (Page 10)
Sam Lippman, president and founder
Dallas' Elite Roundtable
Event planning pros share best practices in D-Town
Perot Museum of Nature and Science
* Arts District: Home to a 19-block Arts Neighborhood
* Deep Ellum: Headquarters for Live Jazz & Blues
* Design District: New & Lively with Local Art Galleries
* The West End: 55-Acre Historic Neighborhood
* Victory Park: Trendy Shops & Restaurants
ome of the industry's biggest trade show managers met
at the Large Show Roundtable in Dallas this past January.
The invitation-only event fosters networking between
event planners who manage shows that require 125,000 sf of
space or more, making Dallas, and its ever-evolving array of
meeting and event spaces, a perfect ﬁt for the event.
Collaboration and communication-from discussing how
to achieve more effective and proﬁtable meetings to peer-topeer problem solving-set the tone for the roughly 30 attendees
who were invited to attend. Event organizer Sam Lippman of
Lippman Connects describes this structure as a very efﬁcient
business-to-business meeting in a noncommercial environment.
"The people that come to this meeting are very discerning
event professionals that have been wined and dined literally
throughout the world," says Lippman. "It's a tough crowd and an
appreciative crowd. When I brought them to Dallas, I explained
to [the CVB] that the welcome reception is crucial because it sets
the tone for the entire meeting."
The one-day meeting kicked off with a welcome evening
reception the night before, followed by a full day of problem
solving and networking activities. Attendees were encouraged to
submit their interests prior to the event, which allowed the show
to develop topics around speciﬁc attendees' needs.
Lippman says that a venue that facilitates networking was
key, so the Dallas Convention & Visitors Bureau organized
the progressive welcome reception at the highly conceptual
Perot Museum of Nature and Science.
"The venue itself was the strongest indication we were in
Dallas," says Lippman. "It was a brand-new museum that does
not have any other branches in any other city. The selection of
the venue was the way for the city to show off its uniqueness.
The other thing was that the Perot Museum was shut down so
that we were the only people using it, giving us a sense of luxury,
a sense of privacy."
Another important part of Lippman's criteria for the welcome
reception was that it was located in close proximity to the Omni
Dallas Hotel, where events were being held. This made it easy
for attendees who arrived late to the hotel to still join the group
and dive in to the Dallas experience.
The night began on the third ﬂoor for cocktails and
appetizers, followed by dinner in the Gems and Minerals Hall.
The high-quality surf and turf meal was served on ﬁne china and
gave the look and feel of a ﬁve-star restaurant, says Lippman.
Dessert and coffee were served on the ﬁrst ﬂoor, where an
interactive laboratory allowed guests to try out different physics
experiments. The exhibits provided a variety of settings to spark
conversation and creativity with different music genres setting the
tone for each facet of the event.
"It was a great event because everything was geared toward
networking, and so many of our industry events fail in that way,"
says Lippman. "Lots of times there will be music that's too loud
or spaces that are too dark. The way the Perot Museum and the
Dallas CVB set up the evening was a grand slam."
Overall, the various exhibits on display at the Perot Museum
of Nature and Science provided a built-in conversation piece that
Lippman calls "brilliant."
"The venue allowed us to come and go and look at different
displays, which was the perfect icebreaker because you have
something to talk about or react to," says Lippman.
- Jessie Fetterling
lippmanconnects.com; visitdallas.com; omnihotels.com;
10 | prevue magazine
2/28/14 3:12 PM
Table of Contents for the Digital Edition of Prevue March-April 2014
Planner's Pick: Dallas
Fresh Meets: Marriott Hotels
Bureau Buzz: Montreal
Good Business: Sandals Foundation
Sea Shores: State of the Cruise Industry
Incentives, Golf + Spa
Special Section: California
On Location: Loews Don CeSar St. Pete
On Location: Chic Outlets
On Location: New Zealand
On Location: Los Cabos
On Location: Scottsdale
On Location: Aruba Hyatt Regency
On Location: Dolce Silverado
On Location: St. Croix
On Location: Hilton Bomonti Turkey
On Location: Aruba Marriott
Checkout: Conrad Pune, India
Meetings, incentives and Corporate Events, Club Med 2014 Edition
Prevue March-April 2014