Prevue March-April 2014 - (Page 16)
The Sandals Foundation
With over 300 grassroots initiatives ripe for the picking, there's always room
for a dash of CSR in Caribbean meetings & incentives
Montego Bay Boys and Girls Club
CSR at work:Montego Bay Boys and Girls Club
little over 30 years ago, a group of Caribbean nationals
ran with the bold idea to build a resort that would function
as headquarters for community outreach throughout the
Caribbean. With Jamaican native Gordon "Butch" Stewart at the
helm, the ﬁrst Sandals resort dropped anchor in Montego Bay in
1981. Fifteen resorts and over 300 programs and initiatives later,
Sandals Resorts has become a global household name, with
the Sandals Foundation connecting planners and travelers to
vibrant Caribbean communities.
"The Sandals Foundation is committed to investments that
create a positive and sustainable impact on the people who live
here and the environment that surrounds us," says Liz Kaiser,
partnership marketing director. "As beautiful as the Caribbean is,
it is a very vulnerable region that needs attention and focus."
Sandals Foundation programs seem to sprout as quickly
as a resort's foundation is laid, with ongoing projects in Jamaica,
Antigua, Saint Lucia, The Bahamas and The Turks and Caicos
Islands. In Barbados, telemedicine rooms were created as
part of the SickKids-Caribbean initiative, following the debut of
Sandals Barbados last November. The rooms foster collaboration
between medical professionals in the Caribbean and Canadian
oncologists and hematologists of the SickKids Foundation.
A new dove conservation program is currently under way in
Grenada, where Sandals LaSource Grenada Resort & Spa
debuted this past December.
The same grassroots, "roll up your sleeves and dig in"
energy that propelled Sandals Resorts through its initial run in
the early 1980s, seeps into the foundation's programs, making
corporate social responsibilty (CSR) and teambuilding initiatives
a breeze to plan. Kaiser says many groups are gravitating toward
the Reading Road Trip program, where they are helping kids in
underprivileged schools develop reading and comprehension
skills. Tree planting and minor revamps and painting activities in
local community buildings such as Jamaica's Montego Bay Boys
and Girls Club, have been arranged for groups as large as 500.
Sport also casts a wide net over Sandals initiatives, caption
capturing, in essence, what Kaiser describes as the developing
character of Caribbean youth. "Programs like the Sandals
Foundation's Golf Academy in Jamaica and Cricket Academies in
Saint Lucia and Antigua have had very positive results on today's
Caribbean tweens and teens."
To date, the Sandals Foundation has trained close to 550
teachers, awarded 140 scholarships, adopted 26 schools and
created 28 computer labs. Over 4,200 trees have been planted,
hundreds of turtle hatchlings saved and close to 8,000 pounds of
trash removed from coastal areas.
The common denominator in all of the foundation's work is
an investment in human capital-whether through healthcare,
skills training or simply providing kids a safe place to play and
"live funner," the motto of Sandals' Island Routes, a Caribbean
DMC specializing in group adventures.
"The promise that the Sandals Foundation has made to the
Caribbean community is fulﬁlled each time a child learns to read;
when a new community center opens its doors; when neighbors
come together to preserve and protect our resources," explains
Kaiser. Education. Community. Environment. Sounds about right.
sandals.com; sandalsfoundation.org; islandroutes.com
"As beautiful as the Caribbean is, it is a very vulnerable region
that needs a lot of attention and focus."
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2/28/14 3:17 PM
Table of Contents for the Digital Edition of Prevue March-April 2014
Planner's Pick: Dallas
Fresh Meets: Marriott Hotels
Bureau Buzz: Montreal
Good Business: Sandals Foundation
Sea Shores: State of the Cruise Industry
Incentives, Golf + Spa
Special Section: California
On Location: Loews Don CeSar St. Pete
On Location: Chic Outlets
On Location: New Zealand
On Location: Los Cabos
On Location: Scottsdale
On Location: Aruba Hyatt Regency
On Location: Dolce Silverado
On Location: St. Croix
On Location: Hilton Bomonti Turkey
On Location: Aruba Marriott
Checkout: Conrad Pune, India
Meetings, incentives and Corporate Events, Club Med 2014 Edition
Prevue March-April 2014